Friday 12 October 2018, LONDON: Wireless Logic Group has launched a group-wide website and identity change, with a focus on user experience and verticalisation of the many sectors the organisation’s IoT connectivity platform works across.
Commenting on the brand and digital refresh, Group CEO Oliver Tucker said: «In a market that generates much noise and a diverse array of messages, we felt it appropriate to go back to basics – clarity of thought, ease of use, and visually exciting. This is the first phase in a major push to make the Wireless Logic brand truly global – a ‘go-to’ connectivity platform for multiple IoT applications.»
The marketing drive follows the acquisition of Wireless Logic Group by Montagu Private Equity in June 2018. The new brand was celebrated at the UK HQ, led by one of the group’s newest team members, Rupa Sunkari who joined in October as part of the graduate entry programme into the UK sales team.