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4G failover/back-up solutions for retail

Making sure you’re open for business at all times – even if you lose fixed line connectivity

Business continuity within today’s challenging retail markets is simply mission-critical. If any connected application fails within a retail environment, disgruntled customers, reduction in sales and loss of online visibility can all contribute to a retailer in trouble. Supporting ADSL/Broadband/fixed line connectivity with appropriate failover technology is therefore key to negate possible outages. The focus for retailers is on immediate two-way connectivity to ensure customers can pay, connect via Wi-Fi, enjoy interactive digital displays or know that the store is connected to replenish stock. times, without delay. So for back-up/failover to fixed line connectivity, rapid deployment where fixed line is delayed, or due to remote location or OOBM, a 4G cellular option is vital.

With 4G comes a world of flexibility – rapid deployment, high-availability, and the ‘connect anywhere’ advantage with or without ADSL capabilities.

Wireless Logic’s 4G failover connectivity options give users the broadest choice of secure IoT tariffs combined with fit-for-purpose routers featuring ethernet ports to ensure resilient data transfer. Whether working directly with retailers or with systems integrators/solution providers, we can jointly develop connectivity only, or connectivity and hardware packages to make sure your stores are online, at all times.

Our router solutions enable failover solutions along with capabilities for live connection and rebooting of associated hardware. Stores can take full advantage of compact, under the counter router solutions alongside more traditional ‘in cabinet’ located routers with all associated antennae and cabling, Wireless Logic’s range of routers are further enhanced by the router’s own management platform which can cap data usage to ensure costs do not spiral through misuse or machine error. With multiple ports, single, dual SIM or multi-SIM variants and three-year warranty on a number of models, routers can consolidate 4G failover with a range of in-store connected applications through the benefit of multiple ethernet ports and Wi-Fi capabilities.

4G failover in action

In just 12 months, our 4G failover and back-up solutions have included:

  • Over 200 Italian Restaurants
  • Over 400 Speciality Coffee Shops
  • 50 Outdoor & Travel Clothing Stores
  • 50 Speciality Bakery Pop up Stores
  • 20 Juice & Coffee Shops

Take advantage of the benefits of 4G connectivity

  • Business continuity – 4G failover to enable ‘always on’ connectivity for retail transactions
  • Grow your retail operations with confidence through immediate connection and rapid deployment – no need to wait for a fixed ADSL line alternative, plus options to use failover if being deployed as an interim to fixed line
  • Flexibility to locate connected solutions where you want them – no wires or ethernet sockets required – suitable for concessions, pop-up stores, exhibition and events, and hospitality venues
  • Simplicity in use – avoid the need, bother and complexities integrating into WLAN or WAN systems
  • Manage maintenance remotely – avoid the need for costly engineer visits
  • Cost-effective – complete end-to-end comms and hardware packages can be assembled and deployed efficiently, in days, and with proven and reliable technology. Fully tested and configured enabling plug and play.

Choose the right 4G IoT mobile tariff

  • Contract lengths to suit strategic deployments – long or short term
  • Low or high bandwidth tariffs to match usage requirements
  • Single or multi network options, all through one SIM – optimising signal strength, simplifying the installation process and taking advantage of non-steered roaming capability with connectivity guaranteed to work, wherever the sign is located
  • Tariffs designed for primary or back-up use

Security assured

  • Fixed IP to SIMs for secure two-way communication
  • Ready-made VPN infrastructure options without punitive up-front capital costs
  • Security options to comply with Payment Card Industry (PCI) payment system protocol

Effectively manage costs

  • Aggregated tariffs with ‘data pots’ – for multiple deployment cost transparency and management
  • Data alerts via our SIM management and router platforms – ensure you’re on top of your usage at all times

The right router hardware

  • Choice of sector-leading router brands
  • In-built GPS – Accurately map and locate deployments – useful for multiple locations
  • Remote management and reboot capabilities with Relay Output, Keep Alives via ping – save on engineer call outs
  • Pre-configuration for all routers. Receive routers ready to work for rapid deployment
  • Full range of antenna’s and cables for optimal performance
  • Three-year warranty on specific router brands for long-term deployment assurance
  • Support from specialist mobile hardware technicians

Sign up!

Talk to us about your 4G failover connectivity requirements. Our specialist hardware and connectivity teams can work with you to scope out the best solution, using best-in-class equipment and network solutions.


Specialist 3G/4G Cellular Connectivity with a range of value-added services.

Router SIMs
From mobile broadband to secure, resilient ADSL back-up and hard-to-reach applications, we can deliver low/high bandwidth data SIMs to suit the application. A range of market-leading branded hardware solutions is also available.

Multiple Networks
Strategic partnerships with multiple networks, with a reach to over 750 networks globally.

Multi-Network SIMs
Wireless Logic’s Conexa network – a new network featuring multi-IMSI, multi-profile Over-the-Air (OTA) connectivity solutions. Real-time visibility and control, data-capping and total flexibility.

M2M and IoT SIMs
Connectivity options for a wide range of IoT applications. Industrial or consumer, low or high bandwidth, we can tailor tariffs across one or multiple networks, supported by bespoke and secure APN/VPN infrastructure solutions and management platforms.

Roaming SIMs
Whether your application is local, global, or more suited to steered or non-steered roaming service, all  tariffs are tailored to the application – whether static, mobile, or cross border.

Connectivity choice and total management

We partner with all of the UK’s main Mobile Network Operators to give you simple tailored, bundled data packages. Plus for international deployments, we have strategic relationships with multiple networks throughout Europe and beyond. All networks are managed through SIMPro – Wireless Logic’s SIM management platform where users can control provisioning, management, tariffs and troubleshooting. Learn more about Wireless Logic’s connectivity options.

See our 4G failover solutions in action …

View Case Studies

Our specialist advisors are able to guide you through the complexities of acheiving the right connectivity solution. Our nationwide-based team can visit and discuss your requirements.

Jon-Paul Clarke,
Business Development Director
Wireless Logic

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