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Cookie Policy (UK)

About cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

The tables below show the cookies that we use on our site.

You can manage your cookie preferences at any time by clicking on ‘Manage Cookies’ in the footer of our website.

For more information visit: www.allaboutcookies.org or www.aboutcookies.org.

Necessary Cookies

These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy or language preferences. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

CookiePurposeUsageDuration
CookieControlNecessaryThis cookie is used to remember a user’s choice about cookies. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.90 days
pll_languageNecessaryTo store language settingsPersistent
_GRECAPTCHANecessaryGoogle ReCAPTCHA - to provide spam protectionSession
actualphonenumNecessaryTo provide the correct country's telephone number for your location.1 week
__cfruidNecessaryCloudflare sets this cookie to identify trusted web traffic.session
AWSALBCORSNecessaryThis cookie is managed by Amazon Web Services and is used for load balancing.7 days
rc::*NecessaryUsed to distinguish between humans and botsPersistent
ZD-suidNecessaryWebsite chat function - to store a unique user ID20 Minutes

Functional Cookies

These allow us to remember your site preferences and choices that you’ve made on our site for example your language preference. They are anonymous and don’t track browsing activity across other websites.

CookiePurposeUsageDuration
_zlcmidFunctionalWebsite chat function - to store a unique user IDPersistent
_lscache_varyFunctionalLitespeed - to Provide the prevention of cached pages2 days
UserMatchHistoryFunctionalLinkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.1 month
AnalyticsSyncHistoryFunctionalNo description1 month
langFunctionalThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.session
bcookieFunctionalLinkedin sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.2 years
lidcFunctionalLinkedin sets the lidc cookie to facilitate data center selection.1 day
langFunctionalThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.session
__zlcstoreFunctionalTo store the status of the chat1 year
zte2095FunctionalUsed to identify the domain/subdomain the Chat Widget is located on.Session
li_gcFunctionalLinkedin Used to store consent of guests regarding the use of cookies for non-essential purposes2 years
ZD-storeFunctionalWebsite chat function - registers whether the self-service-assistant Answer Bot has been displayed to the website userPersistent

Statistics Cookies

Also known as performance cookies, collect information about how you use our website, for example which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymised.

CookiePurposeUsageDuration
_apt_user_idStatisticsAllows us to identify a specific user9 years
_apt_session_idStatisticsAllows us to identify a session for a userSession
_gidStatisticsGoogle Analytics - to store and count pageviews1 day
_gaStatisticsGoogle Analytics - to store and count pageviews2 years
_gat_*StatisticsWe use Google Tag Manager for website statisticsSession
_ga_*StatisticsGoogle Analytics - to store and count pageviews1 year
_pk_ses*StatisticsMatomo - anonymous. To store a unique session IDSession
_pk_id*StatisticsMatomo - anonymous. To store a unique session ID13 months
_gat_gtag_UA_*_1StatisticsGoogle Analytics - to store and track conversions1 hour
piwik.phpStatisticsCollects statistics - such as number of visits, average time spent on website and what pages have been visited.1 year
ZD-buidStatisticsWebsite chat function - to store a unique user IDPersistent

Marketing/Tracking Cookies

These are text files dropped on browsers, that are able to record data about you, such as your actions on our site, browsing activity and preferences, IP address and geographical location.

This information can be used for targeted marketing, to direct and display advertisements as precisely as possible.

CookiePurposeUsageDuration
_gcl_auMarketing/TrackingGoogle Adsense - to store and track conversionsPersistent
_uetsidMarketing/TrackingBing Ads - to store and track visits across websites1 day
_uetvidMarketing/TrackingBing Ads - to store and track visits across websites16 days
MUIDMarketing/TrackingMicrosoft - to store and track visits across website1 year
test_cookieMarketing/TrackingThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.1 day
IDEMarketing/TrackingGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.1 year 24 days
bscookieMarketing/TrackingThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.2 years
SGPBShowingLimitationPage*Marketing/TrackingAdvanced tracking for our pop-up formsAt least one session
_uetsid_expMarketing/TrackingContains the expiry date for the cookie with the corresponding namePersistent
_uetvid_expMarketing/TrackingContains the expiry date for the cookie with the corresponding namePersistent
ads/ga-audiencesMarketing/TrackingGoogle Adwords - to re-engage visitorsSession
pagead/1p-user-list/#Marketing/TrackingTracks the user's interestSession

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