Wireless Logic, Europe’s leading M2M platform solutions provider, has entered a strategic partnership with Google to integrate the Google Maps global mapping platform into their managed services portfolio. As a Google OEM Partner Wireless Logic are working closely with Snowdrop Solutions, Google’s B2B integrator of choice, to ensure the seamless integration with Google Maps. The new mapping offering forms part of Wireless Logic’s ‘MapPro’ platform which delivers mapping and geo-location solutions to their 800+ customer base throughout the UK and Europe.
The MapPro platform already incorporates HERE (a Nokia Business) mapping and is used by a growing number of applications where customers will often roll up M2M connectivity and the mapping platform into one monthly cost. The introduction of the Google Maps API will broaden MapPro’s appeal with many customers wanting to integrate the familiar mapping and Street View features of Google. The pricing model enables users to avoid the pain of the normal capex costs associated with world-class mapping platforms along with the ability to implement a mapping solution across small or large user bases.
Ken Hart, Principal of London-based Snowdrop Solutions comments that the new relationship with Wireless Logic is right for both organisations: “This exciting partnership enables M2M solutions partners to receive specialist M2M managed services with a tailored Google mapping platform. The channel delivers levels of service and commercials which would otherwise be unavailable from Google directly. We hope to introduce developers to a genuine B2B proposition that is accessible, highly competitive and quick to market.”
MapPro is now marketed through Wireless Logic’s network of European offices – in the UK, France, Germany and Spain. From there, over 1.5m M2M devices subscribe to a range of managed services across a single unified technology platform. With specialist M2M connectivity provided by over 20 cellular and satellite networks, management and monitoring software and a dedicated cloud-based private network infrastructure, the MapPro mapping and LBS service complements a growing range of focused services designed for M2M and the Internet of Things (IoT). Matt McPherson, Wireless Logic’s MapPro product lead and UK Sales Manager sees the addition of Google Maps as strategically vital to the evolving market: “Introducing Google gives our customers choice in the development of their mapping-based applications. Both Google and HERE have unique strengths – we can now make them in reach – both financially and with specialist M2M expertise. Users will benefit from the quick to market API mapping solution which can be rolled out in test form in just a matter of hours.”