M2M and IoT connectivity – why resellers mustn’t commoditise

Extended article originally published in Comms Business Magazine, May 2015

Jon-Paul Clarke, Business Development Director, Wireless Logic explains: As the business and consumer worlds come to terms with the phenomenon which is the ‘Internet of Things’, the potential behind the hype is now fast becoming reality. For commerce, the benefits are tangible. Connected devices reporting on mission-critical information are creating new business streams, untold operational efficiencies and, dare I say it, copious amounts of data. But it is still early days, across all markets. Industry commentators are continually citing the challenges of integration from more traditional IT infrastructures to IoT enabled platforms, the big security issues that seem to make global headlines every time a connected car is hacked, and the practical implementation of utilising all of that valuable data into real business advantage. We know. 2015 seemed to be a year of realistic adoption with pioneering unified comms partners getting firmly behind the platforms and developing respectable go-to-market strategies, many in partnership with M2M/IoT Managed Services Providers like Wireless Logic.

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IoT Data SIMs – a commodity sell?
When one reads about the importance placed on IoT in the global market place, it then comes as a surprise hearing about the ‘commoditisation’ of M2M/IoT connectivity. Data SIMs for applications that are sold on price alone, creating instant gratification in terms of SIM subscription numbers, yet inevitably the realisation that at the end of the contract term, the business will simply be put up for auction again with ARPU reducing further. Of course there’s a market for this – a SIM-only deal where little or no value-add is enabled, available or delivered that would otherwise make the customer reliant upon the provider. But is this the type of business you want to be involved with?

True IoT innovation which involves connectivity as part of its wider eco-system is likely to demand more than just a data SIM. And it’s here that we remind potential customers that IoT is inextricably linked to a user’s corporate network, and as such is a vital component to their operation and processes with all of the same security considerations and resilience required. The question we should be asking users is ‘what if these links are lost and how will this impact your business?’ Now factor in the challenges of failover, integration and cost implications and you can start to appreciate the real value that you should be placing on your connected solutions. View IoT communication in this way and it’s clear to see how connectivity solutions should not be viewed on price alone. The detail of ensuring the right type of data connectivity – local, global or roaming, fixed IP, secure networking, tailored control platform to monitor data usage in real-time, and the ability to manage multiple networks through one window – all of these points must be considered to ensure suitability for the lifespan of the application. And don’t forget that cellular may not always be the answer – perhaps other bearer services could be more relevant such as SIGFOX, NarrowBand IoT (NB-IoT) or LoRa – low power radio solutions, more suited to devices with minimal power availability and/or signal constraints.

Stack ‘em high but don’t sell them cheap
Reflecting on the above, you can now pose the question… sell SIMs on price and expect a price war in the future, or approach the market in a more consultative way – developing long-term relationships with your customers and own/monetise their entire IoT space. It is the latter that is going to create on-going value and recurring revenues, creating a ‘go-to’ relationship where you are delivering fully-wrapped IoT communication solutions with layers of added-value bolted on. So that is my call for your consideration. Marketing M2M and IoT solutions where you become an integral part of a customer’s infrastructure is, to us, the way forward. Partnering with Managed Services Providers such as Wireless Logic will give you confidence to market higher end-to-end solutions that will, longer-term, create recurring income and importantly, total credibility with your own customers as you provide the all-important communications platforms. And I stress the word ‘partnering’ as you can’t be expected to impart every aspect of the knowledge bank now expected from an IoT comms provider. In an ever-evolving market, technologies, platforms, tariffs and bearer services are all changing, regularly. Choose your IoT partner carefully. Whether you use them as a ‘white label’ service or co-brand the pitch, you simply must ensure that you are fully armed with the right skills, knowledge base and key personnel to design, brief, implement and manage – for the entire duration of the project.

Outside the box opportunities
Finally, as you think about future approaches, I would urge you to open your mind to the growing opportunities. Yes, we know vehicle and asset tracking are bread and butter verticals, but that’s only the beginning. Think healthcare, security, Usage-based Insurance (UBI) and manufacturing. In fact, just stop and look around you and consider how many opportunities there are – B2B and consumer, it’s mind-blowing. Also consider the monetisation – so many applications are starting to utilise high-bandwidth 3G/4G solutions which generate multi-Gb usage. It all adds up. Also think about your core activities – we are seeing an unprecedented uplift in enterprise solutions – 3G/4G back-up to ADSL, and similar solutions for fast set-up remote locations. Each and every application gives you scope to earn, and own more of your client’s communication space. And get to know more about what your customers do outside your main topics of normal conversation. By understanding more about their business processes and activities, you may identify areas for existing and future connectivity which are not managed by your day-to-day contacts. Don’t expect joined-up thinking where IoT communications is concerned within a customer! At Wireless Logic we are developing support services to enable voice resellers, unified comms providers and related service specialists to market best-in-class M2M/IoT connectivity solutions with confidence. I repeat again… stop thinking quick, dirty and low-value SIMs and start on your journey of new, value-added and entirely sticky IoT communications offerings. You will be delivering solutions that will be essential to the well-being and operational efficiencies of your customers. DON’T UNDERSELL YOURSELVES.

Jon-Paul Clarke, Business Development Director, heads up Wireless Logic’s M2M & IoT Connections Partner Programme.

Roadmap of new products and services key driver for Wireless Logic

In a year which has seen unprecedented levels of activity within the IoT and M2M sector, Wireless Logic has enjoyed substantial growth with connected SIM subscriptions reaching in excess of 2.2m devices.

For the new financial year – May 2016, Europe’s leading M2M & IoT Managed Services Provider is embarking on a busy roadmap of new products and services designed to deliver more value, choice and enhanced solutions across multiple markets. Horizontally positioned, Wireless Logic can deliver mobile, satellite, fixed and low power radio solutions, all managed across their ‘one platform – all networks’ control platform ‘SIMPro’.

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Of note and initially launched in Q2 2015, Wireless Logic’s Business Solutions combine bundled router hardware, mobile connectivity and managed services into one convenient monthly cost. Julian Heaton, Product & Services Manager, Wireless Logic explains: “Providing ‘end-to-end’ enterprise-class hardware packages has rapidly evolved for the group as momentum has gathered for mobile broadband solutions. Specifically, we are focusing on ADSL Primary and back-up along with rapid deployment platforms. The flexibility and high-bandwidth opportunities now available from cellular solutions is enabling specifiers to rethink fixed line alternatives and switch to mobile platforms. This year will see new partnerships with more router brands which will give customers a diverse range of hardware for multiple applications. By creating OPEX-based product acquisition solutions, we are opening more doors for customers seeking cost-effective connectivity with high-end hardware all rolled up into a manageable regular cost. ”

Significant investment is also being made into Wireless Logic’s SIMPro management and control platform. The next 12 months will see a series of ‘self-service’ enhancements designed to give users complete autonomy across the ordering, provisioning and billing processes. Matthew Tate, Operations Director comments: “The ability to self-manage SIM-based M2M & IoT devices is key to optimising performance and ROI. The SIMPro platform already gives users the ability to view and control on a granular basis. These key aspects will be developed in the coming months so that the entire SIM lifecycle is managed by the customer – cradle to grave. And importantly, as a one-window cloud-based tool – SIM estates featuring multiple networks in multiple countries can all be controlled in one action.”

With country offices in the UK, Denmark, France, Germany and Spain, Wireless Logic’s reach across Europe and beyond is now enabling application developers and systems integrators across numerous vertical markets, the majority using ‘NetPro’ – the group’s secure and resilient VPN with interlinks to all major Mobile Network Operators (MNO’s). With all demanding increased levels of security, data-rich tariffs and flexible network and bearer service options, managed services providers will continue to meet market demands as they provide key service overlays to the MNO’s and other communications providers.

Wireless Logic unlocks IoT for customers with Arqiva SIGFOX partnership

M2M/IoT Managed Services Provider set to be first UK reseller of Arqiva’s SIGFOX network

 Arqiva, the UK’s leading communications infrastructure and media services company, has today announced a new partnership with machine-to-machine (M2M) solutions provider Wireless Logic.  The partnership, which will see Wireless Logic become Arqiva’s first UK reseller of SIGFOX low power, wide area connectivity, represents another step in Arqiva’s journey of enabling organisations to unlock the promise of the Internet of Things (IoT).

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Under the terms of the partnership agreement, Arqiva and Wireless Logic will work together to introduce SIGFOX connectivity and solutions to Wireless Logic’s extensive customer base, as a further enhancement to its award-winning existing portfolio of connectivity and IoT offerings.

SIGFOX connectivity helps remove the barriers to large scale rollouts by delivering low cost, low power connectivity for IoT devices.  Integrating this capability into the Wireless Logic offering opens up a wealth of new opportunities for businesses who previously deemed IoT solutions or services too costly or technically unviable to launch.

Jon-Paul Clarke, Business Development Director at Wireless Logic, said: “We are delighted to add the capabilities of Arqiva’s SIGFOX network to the Wireless Logic communications portfolio. This new addition to our service offering will complement our existing offerings and continue to deliver compelling propositions and value-added services to new and existing customers.”

With access to over 30 Mobile Network Operators (MNOs) and satellite carriers, as well as Arqiva SIGFOX connectivity, Wireless Logic offers a complete range of platform solutions to organisations seeking one or multiple networks with a suite of managed services to deliver resilient and secure M2M communications.

Sean Weir, Director Smart & M2M at Arqiva, said: “The Internet of Things holds vast potential for businesses looking to leverage the benefits hyper-connectivity has to offer, and we’re looking forward to seeing the market go from strength to strength. What we’ve seen so far however is that IoT clearly needs a far-reaching, low power wide area network to operate across to make this happen – just like the one we’re providing.”

Weir continued: “Wireless Logic has a strong portfolio of customers across multiple verticals, all using IoT in different ways, and we’re thrilled to be partnering with them to deliver even more IoT possibilities through our SIGFOX technology.”

 The Arqiva SIGFOX network is already accessible by 30 per cent of the UK population across 11 major cities and 54 towns, including Birmingham, Bristol, Leeds, Leicester, Liverpool, London, Manchester and Sheffield.


For a full version of the press release: WirelessLogic – SIGFOX & Arqiva press release

Wireless Logic sets up new European HQ in Hurley, Berkshire

  • Move culminates in another year of impressive business growth
  • HQ will support growing European presence and technology development

Europe’s leading M2M (Machine to Machine) and IoT (Internet of Things) managed services provider Wireless Logic has relocated its European Headquarters to Hurley, Berkshire. In a move that doubles space available, the building will include UK Corporate Sales, Customer Service, Accounts and Group Directorate along with a significant step-up in size for the Group’s Technology and Platform Development teams. The move comes at the end of another financial year in which Wireless Logic has continued its impressive 28% year-on-year growth curve.

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Commenting on the move, Matthew Tate – Operations Director said: “We have enjoyed four great years at Beaconsfield though with limited ability to expand, felt it was right to seek a new and more flexible offering. Our new HQ at Horizon in Hurley creates multiple opportunities for the organisation where our teams will be able to perform more efficiently, enhanced by breathtaking views of the Thames Valley. The offices will allow more on-site meetings for our expanding European teams from Denmark, France, Germany and Spain. And as we continue our focus on M2M and IoT software and platform development, we now have fantastic growth room for our sizeable technology and development teams.”

With over 2.2 million SIM subscriptions enabling secure communication for connected devices across the M2M and IoT spheres, Wireless Logic is Europe’s unrivalled market leader. Beyond mobile connectivity, the Group provides satellite, fixed line and low power radio solutions together with a suite of infrastructure and platform services.

Wireless Logic joins the M2M Alliance 

Wireless Logic are now members of the M2M Alliance, the world’s largest professional M2M Association. With over 80 members from 14 countries, the M2M Alliance acts as a platform and voice for providers and users of M2M/IoT solutions. The Alliance’s primary aim is the promotion of M2M technologies and solutions whilst actively advocating for the economic interests of its members. It promotes cooperation and the exchange of experiences among the various sectors and companies. As an independent industry association the M2M Alliance supports its members in the growing M2M/IoT market as an ideal partner in the fields of hardware, software, integration and consulting.

Matt McPherson, Director of Strategic Partnership commented: “As Wireless Logic expands its M2M/IoT connectivity and managed services offerings across more territories, it is even more vital that we have a voice on the global stage to influence the way the market is evolving. With over 2 million subscribers utilising our platforms and infrastructure throughout the UK, mainland Europe and beyond, we have a real pulse on sector trends and demands. We look forward to a mutually beneficial partnership as our relationship with the M2M Alliance develops.”



Further information on M2M Alliance: www.m2m-alliance.com/nc/en/home/


IoT Now Magazine article – February 2016

There’s no doubt that debate about the IoT and its direction has risen from being a specialist subject to near the top of the boardroom agenda for many companies in just a few years. Amongst all the white noise, death-by-powerpoint presentations and sometimes desperate posturing by peripheral vendors to generate IoT-relevant marketing, it’s sometimes difficult to see the actual reality behind the virtual smoke and mirrors.

Alun Lewis, IoT Now’s editor, recently sat down with Philip Cole, European sales director and co-founder of Wireless Logic, to look more closely at where all this growth was coming from – and where it was heading; how his company was moving even more deeply into the added services offering; and the optimum strategies that both IoT solution vendors and their customers should adopt to fully exploit the emerging IoT terrain.

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IoT Now: Philip, it’s just over a year since we last had an insight into what you were up to. How was 2015 for you and Wireless Logic?

Philip: There are as wide a set of answers to that question as there are facets of the IoT universe! Taking a purely quantitative perspective first, in raw connectivity terms we’ve seen growth in the order of hundreds of percent in Europe alone and now support well over two million subscriptions through our close partnerships with many network operators covering that continent. Similarly scaled increases can also be seen in the sheer amounts of data that we’re hauling for customers – and that literally signals some interesting shifts in IoT and M2M application profiles that illustrate how content is also becoming part of the IoT service mix. We also made what we think will be some strategically beneficial acquisitions, such as SIM Service in Denmark, while also simultaneously broadening and deepening our relationships with a range of system integrators, resellers and market-specific solution providers. On the last point, via those relationships, we now have access to a ‘virtual’ salesforce of around four and a half thousand people working for around 1500 solutions providers of all shapes and sizes across the continent, many of them deeply knowledgeable about particular territories, technologies and industry and business sectors.

Taking a wider viewpoint, I’d also say that 2015 was the year that the IoT started to reach a critical mass in a number of different ways. Firstly, general awareness has started rising steeply. Whereas a year or two ago you’d have got a vaguely blank look from the average man or woman in the street if you’d used the terms M2M or IoT, many people now have been exposed to at least some aspect of it via their Connected Cars, Smart Energy and Smart Homes – or are even just finding that some of their new devices have started ‘talking’ to each other without any human intervention. This recognition is now starting to affect consumer decision-making where white goods, cars, home security systems and other assets are concerned and that in turn is pulling even more manufacturers, service support companies and retailers into the IoT community.

The other corollary of growing awareness on both sides of the vendor/consumer mix is that many different types of company are now reexamining their business models and looking at how they can turn products into services – the so-called ‘servitisation’ strategy. It’s a strategy that we should be well aware of in the IT and comms sectors – essentially the parents of the IoT revolution – where locking users into repeat fees and creating and monetising longer term relationships has been a critical way of escaping the problems of rapid technology change, price erosion, and inevitable user churn. When you wrap an IoT-supported service around a product, you’re effectively using the IoT to create a new ‘instrument’, as it might be called in the financial sector, and in a growing number of sectors, traditional manufacturers who still rely on one-off product sales will find longer term business increasingly tough and revenue sources even more intermittent. Behind everything should lie the vision of connected customers as living human beings – not just connected devices and assets.

IoT Now: How are these shifts and changes actually translating into projects out in the field – and what demands are customers making as they seek to IoT-ise their businesses?

Philip: Probably one critical issue that I touched on in an earlier answer is the sheer diversity of the projects and application areas that we’re involved with. In that context, many of the companies – and people – that we work with tend to come from a hardware/product background. That’s why our approach of offering flexible but structured service bundles to them, along with appropriate SLAs obviously, makes their entry into the IoT world much more straightforward and understandable for them.

One increasingly key aspect of this involves not just the diversity of the business sectors, but also the current expansion in connectivity options. We’ve always been bearer agnostic, to use the technical term, and we find many clients needing a mix that often include both wireless or wireline options to ensure redundancy in mission or enterprise-critical applications such as electronic Point of Sale systems.

In terms of cellular technologies, it’s been interesting to see some of our customers starting to use 3G and particularly 4G access in some of their IoT applications where content delivery is part of their business – such as regularly updating digital advertising and signage in shops and malls. We’re also seeing this play out in the telematics and logistics sector as well with dashboard cameras increasingly being fitted to lorries and public transport. Those images or footage need to be captured and stored and can sometimes end up as invaluable evidence in court cases.

There’s also the family of technologies loosely known as Low Power Wide Area (LPWA) such as LoRa and SIGFOX and, from the cellular side, LTE-M and NB-IoT. Once again, we’re fully able to support these on our connectivity management platform – and the still important and relevant satellite option – as well. As I said, many of our customers don’t care about the underlying technology as such – they just want to be sure that wireless connectivity won’t limit their deployment of devices or trackable assets and that they’ve got the equivalent of five bars of signal strength, or another connectivity option instantly available to fall back upon should one go down for any reason.

In terms of our wider network/IO environment, we could consider ourselves from a network infrastructure perspective in some ways to be the IoT equivalent of Blackberry – and that has implications for the all-important issue of security. Your IoT traffic might be transiting public networks, but all the plumbing behind that is fully protected and encrypted, travelling over our VPNs and using fixed IP addresses invisible to outsiders in totally private and secure ways.

IoT Now: One recurring issue that has consistently cropped up during the whole evolution of the convergence sector – and increasingly connected businesses and consumers – is how you hide the incredible underlying complexity of all the systems involved and make them readily usable by non-experts. What developments does Wireless Logic see emerging here?

Philip: It’s just like many similar shifts that have already happened in other areas such as traditional retail – a move towards automation and true self-service – and that involves reducing the friction that’s often historically inherent in the many processes involved. To be successful, the IoT sector has to make a similar transition, moving from essentially craft-based, human-intensive interactions to single-push enablement for devices and services aimed at the consumer market.

Wireless Logic is currently developing platforms that will enable both consumers – and those retailers who want to get close to them and create those long-term relationships that I touched on earlier – to have out-of-the-box IoT solutions. Obviously, that also involves far more than just implementing automated and streamlined service and device activation processes. Billing models, processes and systems in particular also need to be adapted and refined to cope with this new transaction terrain and that’s not always going to be easy as we move into totally new commercial areas.

Similar self-examination is also going to be essential in the area of relationship management – and I deliberately didn’t use the word customer there as value chains in this new world are going to be long, multi-faceted and be a complex mix of the usual acronyms: B2C2M2B and so on…

Any well-established company moving into new areas instantly makes itself a hostage to fortune and can risk long term investments in its brand – marketeers, for example, still talk about the Coca Cola’s disastrous attempt to introduce a ‘new’ version back in the 1980s. Many companies have tried to move out of their comfort zones and diversify, especially as new technologies eroded traditional boundaries, only to have to retrench later.

That’s why Wireless Logic is investing heavily in ensuring that the systems that underpin these new value chains are flexible, robust, user friendly – irrespective of who the user is – and secure.

From the vendor and operator perspective, those investments mean that the Wireless Logic SIMPro management platform is able to empower SIM estate owners to easily manage multiple SIMs across more than 30 networks with all the functions and processes that they need to incorporate IoT functionality into their services and products: provisioning, tariff management, grouping, real-time data usage, billing management and reporting. Additionally, all these processes are becoming increasingly automated through our continued investment, cutting CAPEX, operational costs and de-skilling the need to have dedicated and expensive staff running the network and service operations. Connectivity and device and service management can then become much more intimately integrated with all the other enterprise systems a company might already have, such as ERP. This issue of boundaries between systems also reflects the issues that can arise when national borders are taken into account in developing solutions. We’re increasingly working with customers who have multi-country – and even multi-continent – requirements. By being able to deliver a single portal interface, supported by consistent pricing strategies and SLAs, companies have a stable operational environment through which to offer their goods and services.

IoT Now: That issue of integration surely though adds even more complexity? It’s one thing to introduce a new technology, but far more difficult to integrate it with a company’s existing processes, organisational structures and traditions. Many people – even engineers – are conservative by nature and resist even beneficial change.

Philip: There’s always going to be a tension here – especially as the more disruptive models that many internet-based businesses rely on meet more established and status quo oriented cultures. Some IoT services and applications might be appropriate to fit into the permanent ‘beta test’ profile that some internet and social networking businesses rely on. Mark Zuckerberg, the founder of Facebook, is famous for once having described, “Move fast and break things” as his company’s informal motto. It’s totally inappropriate to have such a culture in IoT areas where people’s lives, possessions, cars, energy supplies or even health might be at stake. Short-term fixes and solutions can often translate into early burnouts and burnups as we’ve seen in a depressing number of cases.

That’s why we know Wireless Logic has to engage in a careful balancing act – which we seem to achieve successfully. Many MNOs essentially offer a ‘one size fits all’ model that fails to meet the needs of IoT users, even where basic factors such as 2/3/4G network availability and roaming are concerned. Alternatively, when IoT users try to stitch their own coverage together, entering into relationships with multiple MNOs, then they immediately run across all the hassles and overheads involved in managing SIMs across different networks. Coming to us, they’ll get a ‘network of networks’ approach that eliminates that complexity and expense. On top of that, they’ll also miss out on our much bespoke offering approach that involves engaging in a consultation period to explore and define exactly what the customer is trying to achieve, both strategically and tactically over short and long terms.

We’re fortunate in this context that our sales and support partners – the 1500 or so companies now spread across Europe that I mentioned earlier – can provide the insight and expertise that ensures that consultation and tailoring doesn’t slow innovation and service rollout. Someone wise once said that being a consultant didn’t mean that you had the answers – it just meant that you knew which were the right questions to ask…

If that’s how we’re dealing with the customer end, I should also add that we’re also developing very close links with the many different types of hardware, device and sensor providers now engaged in this market. As the intelligence and memory of devices and gateways continues to grow – and reduce in cost – we’re increasingly going to have a choice about where we process information and how much we choose to transmit and when.

IoT Now: So how’s all this translating into the bottom line for Wireless Logic ?

Philip: It was just over a year ago that CVC Capital Partners took over as our main investors following a four-year partnership with ECI Partners. During our time with ECI, we’d opened offices in France, Germany and Spain, more than doubled our workforce and tripled our subscriber base to around 1.5 million. Looking to the year ahead, we confidently expect to continue this year on year growth rate of around 20%, bringing our revenues to nearly £50 million and driving up total European SIM subscriptions to about 2.5 million, with triple digit growth expected across Europe. We also have a major funding war chest in conjunction with CVC Capital Partners and that’s going to enable an active acquisition strategy which may drive significant additions to our portfolio. There might be many wild speculations about the potential size of the IoT market, but the figures above clearly show where Wireless Logic is heading.


Article reproduced from IoTNow, March 2016. For further information, visit IoT-now.com

M2M Connected is out!

This edition of M2M Connected covers the ‘Sunset phenomenon’ being experienced in the USA where the demise of 2G is creating big challenges for M2M/IoT estate owners. Also read about Business Solutions – Wireless Logic’s new service for broadband solutions, combining connectivity and market-leading hardware. Plus more news!

Click here to read the latest edition of M2M Connected.

Speed and agility is of the essence to capitalise on M2M/IoT opportunities in 2016 predicts Wireless Logic

PRESS RELEASE – 15 December 2015

With 5.5 million devices forecast to be connected daily next year (according to Gartner research), 2016 is shaping up to be a transitory year for the M2M/IoT sector as the hype transitions to a more mainstream reality, predicts leading M2M managed service provider Wireless Logic.

Consequently, the savviest M2M operators should be poised to capitalise on the many opportunities presented by a more consumer-driven and 4G-enabled environment while seizing new application opportunities that will put the sector at the very heart of IoT innovation.

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Wireless Logic’s sales director and co-founder, Philip Cole, foresees the market’s expansion beyond basic connectivity snowballing, through added value services, such as standalone platforms that enable the customer to manage their M2M activity in a cost effective and accessible way.

And the 82% of his customers going down this route in the last month alone, reflects the growing appetite for access to a technology platform and level of infrastructure that facilitates a fast route to market all as an off the shelf, affordable platform.

Stand alone private network, NetPro – the result of a £3million investment from the company – is an example of how customers can gain access to a high level of infrastructure and leverage the depth of solution without needing to make the kind of expenditure that has traditionally proven too cost prohibitive.

From the first SIM card to application enablement, by encompassing many layers of the value chain and through partnerships that have evolved with all the major networks, the minefields of corporate structure within networks are easily negotiated to enable IoT applications to be realised fast and flexibly.

However, Cole warns that this broader remit should not be at expense of the sector’s ‘bread and butter’ connectivity, particularly if the more complex, high bandwidth and business critical applications are to be met. To date, his business has accounted for around 20% of the M2M space, and with now over two million connections and monthly data consumption from subscribers rising four fold, a robust infrastructure and watertight backend systems have never been more critical.

“If a customer only gets one bar of signal strength from an operator, they won’t want to deploy it, they now expect four or five bars,” he said. “There is a greater dependency and expectation around coverage, for example, a requirement for three or four mobile network operators to cover the larger applications they’re rolling out in the UK, so the understanding from both the customer and wider eco system of network providers of the infrastructure service behind it is greater and more monetised.”

Cole further cites the flexibility and scope afforded by access to multiple bearer services and options such as Low Power Radio networks as a key differentiator for M2M operators in the year ahead. With more options at their disposal to fit with different application requirements, the ability to scale up more quickly than a traditional network and bring new applications to market faster will all prove to be crucial, especially as mobile network connection speeds are set to increase nine-fold next year.

He further predicted: “User-based insurance is an area primed to explode, where the value of data has already been proven, enabling insurers to gather detailed per-second interval data on driving performance. We’ll also see more Visual Verification such as on board dash cameras aiding driver behaviour with pay as you drive diversifying into commercial vehicles.”

Wireless Logic’s mapping partner HERE under new ownership

Wireless Logic’s mapping partner HERE has how left the Nokia family and is under new ownership. Information from HERE’s Press Department follows:

We are delighted to inform you that HERE is taking the next step on its journey as a mapping and location technology company.

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On Friday 4 December, after just over four months, we saw the earlier-than-expected closing of the acquisition of HERE by a consortium of leading German automotive companies from Nokia. Anti-trust authorities all over the world swiftly approved the transaction without conditions. Backed by the Consortium, which comprises AUDI AG, BMW Group and Daimler AG, we are now moving full steam ahead with our plans to accelerate the deployment of real-time maps to benefit people and businesses around the world.

Our long-term strategy is secured through a new governance structure, safeguarded by a supervisory board that will consist of representatives of the new owners and independent, recognized industry leaders. AUDI AG, BMW Group and Daimler AG do not seek to gain joint control of HERE and, as previously stated, there is a clear separation between their roles as customers, suppliers and investors.

In addition, our new shareholders have made it very clear that HERE will remain open to customers from all industries. HERE will also be open to other investors who would create an even broader shareholder structure. All this ensures that HERE’s unequivocal commitment to openness and independence is firmly established.

We are firmly convinced that with the strong support of our new shareholders we will be able to serve our valued customers with better products and services than ever before. We will, for instance, explore the possibility of incorporating anonymised data from Audi, BMW and Daimler vehicles. Already today, we are doing this with some of our customers, and plan to enter similar discussions with more industry participants too in the coming months. This is great news as this massive quantity of additional data will help us raise the quality of our map and enhance our location platform for all customers, in turn improving our product portfolio and generating new services.

We also aim to strengthen our market position in automotive and expand our consumer and enterprise businesses through strategic partnerships and acquisitions, as well as organic growth. We expect to create most value in the following areas:

  • Enabling smarter urban mobility for people: by combining dynamic data from different sources, utilising mobility profiling and aggregating urban mobility solutions, we will deliver comprehensive, dynamic maps and relevant information into the hands of millions of people to help them with their journey or discover something new.
  • Enabling the next stage in the evolution of the car: by creating high definition live maps, cloud-based vehicle sensor processing capabilities and new embedded and companion experiences, we will power precise, highly contextual and deeply personal guidance solutions for vehicles as they become increasingly automated and, ultimately, fully autonomous.
  • Enabling enterprises and governments to manage their assets in smarter ways and foster a new era of transportation: by providing the most comprehensive offering of map and platform tools, we will help organisations analyse their own data with location context to make decisions that increase the productivity and efficiency of their mobile and fixed assets. Also, by making the map the nerve centre of intelligent transportation systems for cities and governments, we will help create new types of cooperative intelligent transportation systems which are affordable, effective and scalable.

Today’s announcement in no way changes our ongoing business relationship or the service levels customers have come to expect from us. We remain committed to delivering the world’s most accurate mapping data, intelligent location-based products and personalised services, in turn helping you to create unique experiences for your customers.

HERE is now entering a new phase. We are excited about what lies ahead and confident that the strategic course of HERE, along with our new governance structure, will drive the next phase of our growth and ensure that we not only meet your evolving needs, but exceed them.

Business Solutions heralds new mobile broadband end-to-end offering for Wireless Logic

Wireless Logic has launched ‘Business Solutions’ – a new and innovative sales proposition delivering mobile broadband applications across multiple uses and sectors. In developing the new service, Wireless Logic’s product marketing team have focused on providing brand-leading hardware options combined with the appropriate mobile tariff to meet an application’s specific requirements. Key to the success is the scoping of the right package targeted at the specific use case, and including attributes such as environment of the sited technology, fixed or mobile deployment, location, network coverage, and levels of usage. Wireless Logic offers configuration and testing of the solution, enabling out-of-the-box working.

Commenting on the launch, Julian Heaton, Product and Services Manager for Wireless Logic said: “Business Solutions is a natural progression to work that we’ve already been managing in the mobile broadband arena. Our goal has been to formalise and strengthen relationships with our hardware partners and develop service delivery solutions to enable  roll-out of complete ‘ready-to-run’ broadband platforms. Of course the solution is ideal for mobile applications, and where it is not possible to deploy a fixed line. However in many cases rapid deployment is business critical, and it’s here that our Business Solutions offerings will excel over the more traditional ADSL fixed line option.”

A team of mobile broadband specialists has been assembled to deliver on this new and important business stream for Wireless Logic. With a growing portfolio of hardware router solutions, Wireless Logic expects to see implementation across numerous vertical markets in the months ahead.

For more information, talk to the Wireless Logic team on 0330 056 3300.

Major industry award for Wireless Logic

We are delighted to report Wireless Logic has won a prestigious award at the Comms National Awards 2015. Picking up the award for ‘Best Mobile Data Provider’ Oliver Tucker, CEO commented: “The reseller market is strategically important for Wireless Logic across the UK and Europe. This award recognises our approach and service delivery – I’m delighted for the entire team.”


CN Awards 2015
The Grand Connaught Rooms
22nd October

Pictured above: Anton le Saux – O2 Digital, Oliver Tucker – Wireless Logic, Jon-Paul Clarke, Wireless Logic,  Vernon Kaye

For a list of winners and shortlisted finalists, go to www.cnawards.com

SimService named part of Denmark’s growth elite by Børsen

SimService continues impressive growth and is once again named part of Denmark’s growth elite by the Danish financial newspaper, Børsen. 

For the third year in a row, SimService has been appointed the coveted Gazelle award that is only given to the fastest growing companies in Denmark. Selected by the Danish financial newspaper, Børsen, the awards are presented annually and are based on key growth and profitability metrics. To be selected, a company must have experienced significant and continuous growth and at least doubled its revenues or gross profits over a four-year period. The Danish Gazelle Awards are synonymous with exceptional business achievement.

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Commenting on this year’s award, Kim Wiig Christiansen, CEO SimService said: “We are immensely proud to receive such a prestigious award for the third time. It recognises our hard working and dedicated employees as well as our loyal customers. The market is evolving with technology innovation at the heart of our product offering. SimService is one of very few companies who have been recipients of the Gazelle Award on three occasions.”

SimService became part of the Wireless Logic Group (www.wirelesslogic.com) in July 2015. As part of a Europe-wide provider of M2M Managed Services, the group now manages in excess of 2 million SIM subscriptions controlling multiple devices across IoT/M2M applications.

Oliver Tucker, Group CEO of Wireless Logic commented: “This award is an endorsement of SimService’s continuing commitment to be at the forefront of the IoT/M2M connectivity market in Denmark. We congratulate Kim and his team and are delighted that their drive, focus and experience are now part of the Wireless Logic Group.”

To learn more about the Gazelle Award, please click here.

Wireless Logic at Emergency Services Show 2015

Wireless Logic has exhibited at The Emergency Services Show 2015 at the UK’s NEC, Birmingham. Demonstrating a number of ‘end to end’ secure connectivity and mobile broadband solutions, the Wireless Logic team have co-shared with CalAmp, global specialists in mobile resource management (MRM) and machine-to-machine (M2M) space. Jon-Paul Clarke, Business Development Director and Julian Heaton, Product and Services Manager both of Wireless Logic have met numerous existing and potential users at the event.

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“Attending key shows is an important part of our go to market strategy,” commented Julian Heaton. “We have developed a compelling range of product sets in partnership with CalAmp that have initiated high-level conversations with users across the emergency sector. And it has been important to illustrate case studies of existing deployments such as our work with West Midlands Police to evidence the extent of our experience across UK-based applications that require secure and resilient connectivity.”

To learn more about Wireless Logic’s Business Solutions incorporating hardware, software and secure connectivity, contact Jon-Paul or Julian on 0330 056 3300 or email info@wirelesslogic.com




Wireless Logic and Telefonica support UK leading mobile computing distributor Varlink

A strategic alliance between Wireless Logic and Varlink, supported by Telefonica

As a specialist, value-added distributor of mobile computing and data capture products, Varlink is a leading organisation which in turn works with multiple resellers providing ‘end to end’ hardware and software solutions to customers in the UK and throughout Europe. Underpinning all that Varlink does is an understanding that their customers deserve outstandingly executed distribution services supported by a range of value-added services including rapid despatch, hardware configuration, and specialist account management. A missing piece of the complete distributor jigsaw was mobile data connectivity – an area that until now Varlink had preferred to push back to their own resellers and encourage them to connect with providers.

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The relationship between Varlink and Wireless Logic resulted from discussions held between Telefonica and the Varlink Alliance Partnership team. The team are charged with developing key partnerships with suppliers to create more value and support for its own client base. Having been approached, Telefonica chose Wireless Logic as their lead Global Partner to become part of the Varlink partnership programme.

With the relationship commencing in late 2014, its core aims have been to encourage Varlink’s reseller base to consider connectivity as part of their overall mobile computing product solutions. With Varlink’s support network, the drive to encourage connectivity inclusion has been based around:

  • Better retention of end-user customers as they create longer contractual agreements
  • One-stop shopping so that resellers market a complete mobile computing solution – a more simple purchasing process for their customers
  • New levels of expertise as resellers partner with Wireless Logic to provide advance M2M connectivity consultancy and value-added services
  • Big opportunities to earn through commissions and recurring revenue.

The results

During the first period of the new alliance, Wireless Logic attended Varlink’s ‘Meet the Manufacturer’ event, a unique opportunity to meet over 100 resellers. This has been followed by an intense marketing drive including eshots, supporting marketing collateral, a free-trial led sales promotion and telemarketing programmes. In all cases, the key messaging has focused around specialist support on hand, and the ability to create new revenue streams.

With Telefonica and Varlink’s support, the conversion of resellers has progressed throughout the year – adopting a new mindset takes time, though the results are rewarding for organisations that have converted existing and new end-users with the connectivity offering. Resellers can now offer multiple mobile network connectivity complemented with ‘bolt-on’ solutions such as secure VPN overlay, comprehensive management and control tools, and full technical support from teams who have worked across numerous sectors and applications.

Jon-Paul Clarke, Business Development Director for Wireless Logic comments: “Our work with Varlink has been ground-breaking as our exposure to resellers and solution providers within the mobile computing space has increased significantly. It is a win-win for all: Varlink has enabled its customers to open new opportunities to win more business and create a more value-driven offering integrating connectivity as part their overall solution.

“We have worked closely with a growing number of Varlink’s customers – it’s apparent that Wireless Logic’s presence and managed services solutions are of real benefit. We are adding a layer of specialist consultancy which is helping Varlink’s customers and their customers avoid pitfalls which can so often beset organisations seeking resilient data connectivity solutions.

“We are almost one year in on Varlink’s Alliance Partnership programme. With the support of Telefonica, this has been a good business move. In essence, we’ve simplified a complex and unchartered area for resellers – they can now sell connectivity services with confidence.”

Mike Pullon, Chief Executive for Varlink comments: “Having an Alliance Partner such as Wireless Logic allows Varlink to go beyond the expected traditional services of an IT distributor, increasing our value-add and enabling us to build stronger relationships with our customers. We look forward to building on our relationship with Wireless Logic in the future and continuing to tie in the data connectivity message to our traditional hardware offering.”

Wireless Logic ranks first in sector financial benchmark scorecard

Megabuyte, a leading independent research provider which services Europe’s technology sector CXOs, investors and advisers, has ranked Wireless Logic in first place within its latest quarterly performance report. Using its proprietary Scorecard methodology, M2M Managed Services provider Wireless Logic has been acknowledged as a ‘clear winner’ amongst its peer organisations across the Mobile, Wireless and Satellite sectors. The Megabuyte Scorecard assesses the financial performance of mid-market UK private and public companies with revenues that exceed £10 million and EBIDTA between £1 million and £100 million. The scorecard methodology uses a combination of seven key measures incorporating growth, margins, cashflow and overall size.

As well as ranking in first place within its sector, Wireless Logic has also achieved a Top 5 place across Megabuyte’s UK universe of over 200 technology-based companies which qualify for a Scorecard ranking.

Oliver Tucker, Co-founder and CEO of Wireless Logic comments: “Megabuyte delivers expert, independent and strategically actionable insight with opinions that are highly sought after by interested organisations and individuals. Wireless Logic’s scorecard position highlights the success of the Group-wide strategy of dynamic growth backed by strong financial performance. This is a strong endorsement for our investment partners – CVC Capital Partners who joined the Wireless Logic board in 2015 – and for our growing customer base who can take reassurance from our significant business strength.

For more information on the Megabuyte Scorecard, click here.

2 million M2M SIM subscriptions herald customer experience review

  • Major investment in getting quality and customer service right, first time
  • ISO 9001 Quality Management certification achieved
  • New customer engagement software introduced
  • More customer-driven changes to its SIM management platform

During 2015, Europe’s leading M2M managed services provider Wireless Logic has seen its subscription base increase to over 2 million SIMs. Achieving this landmark figure, the organisation has taken an intensive journey focusing on its entire service delivery model. With a customer base exceeding 1000 solution providers across Europe, the need to deliver quality services has never been greater.

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With a number of key milestones to be reached, customer service and delivery has been a main priority for Director of Operations, Matthew Tate. Having arrived from Research in Motion just 14 months ago, Matthew and his Operations Team have performed a group-wide audit to understand just how the organisation has been performing for its growing group of customers. With annual growth of over 30% achieved consistently over the last eight years, Matthew acknowledges that the drive for excellence throughout the organisation has always been on ‘catch-up’ with the sheer mass of business being processed. “We have been surprisingly good in our service delivery given the dynamics of the market and our make-up, but to ensure sustainability in excellence I wanted to look at ourselves in greater depth,” explains Matthew Tate.

In just six months, Wireless Logic has invested significantly into customer insight, customer relationship management platforms and quality systems. Although insight has always been a mainstay of the organisation, a broader campaign of customer interviews, mystery shopping and review of operational platforms was commissioned. The data has resulted in a major shift throughout the organisation, realigning the entire customer experience. An implementation programme is now underway with a number of initiatives already in place. Wireless Logic Group is now ISO 9001 Quality Management certified – vitally important to customers whose own quality programmes expect such standards. A new engagement and information platform from Zendesk has been introduced which is creating an entirely new approach to how the organisation manages and interacts with customers. And a root and branch change to staff training will see team members receive ongoing development and support across all facets of the business as it evolves to meet the needs of current and future users of its M2M services.

“Achieving ISO 9001 has been a journey that has really explored every corner of our operational service and delivery. With this standard in place, there is a real spirit of confidence knowing that our processes have been scrutinised and passed fit for purpose. Introducing Zendesk, the customer experience is now more seamless – customer intelligence, dialogue and communication channels are now united. This is a major step towards service excellence,” continues Wireless Logic’s Matthew Tate.

Putting customers firmly at the centre of the organisation, further investment is being made across ‘SIMPro’, Wireless Logic’s SIM management platform now used by over 95% of its 1000+ solution provider customers. In its latest update, SIMPro is even more customer-centric with its easy-to-use cloud interface. In the coming months, a major programme to roll-out more ‘self-service’ modules will enable further customer empowerment to order, provision and manage entire SIM bases across multiple Mobile Networks, all in real-time.

“With ambitious sales targets across the next three years, ensuring our own store is in order has been a major driver as we progress through our first year with Wireless Logic’s new Private Equity partners CVC Capital Partners on board,” concludes Matthew Tate. “As Europe’s leading M2M managed services provider, the clue is in the name… We have service front of mind in the operation which will mean more contented customers, an entirely better user journey, and an ability to continue our growth curve with assurance.”

Oliver Tucker, CEO and Co-founder, Wireless Logic said: “With the M2M/IoT market in its ascendancy, the sector has to tailor its services to be more responsive and flexible. Our own experiences across the UK and throughout our country offices in Europe suggest that customers expect a ‘right first time, every time’ mind-set; there is little room for error. We are pleased with progress made so far as we reshape the way we work with customers, and will continue to analyse feedback as we aim for excellence across the group.”

Wireless Logic Announces the Acquisition of SimService

Wireless Logic are delighted to announce an agreement to acquire SimService, the market leading M2M solutions provider in Denmark.

The SimService acquisition marks the continuation of a growth strategy that strengthens Wireless Logic’s increasingly dominant market position across Europe. Wireless Logic already has offices in the UK, France, Spain and Germany and sells to customers in 36 countries. SimService complements Wireless Logic’s portfolio, bringing a market-leading Scandinavian player with local knowledge and enabling further product diversification within the rapidly growing M2M market.

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Oliver Tucker, CEO of Wireless Logic, said: “In addition to offering complimentary products and services, our two companies share a technically competent, customer-focused and entrepreneurial culture. That entrepreneurial spirit and culture will carry-on, as Kim Wiig Kvist and Steen Gregersen, SimService co-founders, alongside their highly acclaimed and skilled team, will now lead the continuing expansion of Wireless Logic’s business, offerings and capabilities in the Scandinavian market.”

Kim Wiig Kvist, CEO of SimService, said: “We are extremely pleased to have joined the Wireless Logic group of companies. The financial strength and credibility of Wireless Logic across Europe will help us in developing our business not only in Denmark but also across the whole of Scandinavia. We will now be able to provide our partners and customers even greater access to the European market. I believe the opportunities and further diversification this acquisition will bring us are immense and we look forward to working with the Wireless Logic team over the coming years.”

The acquisition of SimService by Wireless Logic comes just 4 months after CVC Capital Partners invested in the company. This follows a period of rapid growth for Wireless Logic; since 2011, the business has expanded internationally, more than doubled its workforce and tripled its underlying subscriber base.

About SimService

SimService is the market leading M2M solutions provider in Denmark. SimService turns endless possibilities and ways to benefit from M2M technology into efficient and profitable solutions, meeting all industrial standards and requirements. SimService is known for its insight and many years of experience as a successful M2M solution provider. Its success comes from years of hands-on experience and a strong network of global partners within different verticals. Central to all its solutions is the SimService in-house developed M2M online platform, which offers the most flexible tools available and brings the delivery and management of M2M services to a new level. For further information, please visit www.simservice.dk

Senior appointments at Wireless Logic to drive business development

Wireless Logic, Europe’s leading M2M Managed Services Provider has announced the appointment of Matt McPherson as Director of Strategic Partnerships. The new role will focus on optimising relationships with key customers and the ongoing development of services provided by the multiple Mobile Network Operators that the organisation works with.

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Oliver Tucker, Managing Director said: “This is a pivotal role as part of a major re-organisation throughout the Group as we prioritise the working relationships with both our customers and airtime partners. Matt ‘s track record will be beneficial as we tailor and build services to meet the changing needs of this fast-moving market.”

Matt McPherson commented: “My team is committed to deliver best-value to a base of M2M SIM subscribers that now exceeds 1.7m. This translates into significant purchasing power and the need to exceed expectations across all of our strategic relationships.”

Julian Heaton joins Wireless Logic’s UK headquarters as Product and Services Manager. Reporting to Matthew Tate, Operations Director, Julian will be responsible for a programme that evaluates the group’s entire product portfolio and will include a number of major launches scheduled throughout 2015.

Matthew Tate commented: “Julian brings to Wireless Logic senior level experience within the mobile sector. We look forward to his insight and resulting implementation of projects that will shape the way we take products and services to market.”

In February 2015, Wireless Logic saw a change in investment partners – CVC Capital Partners invested into the organisation following a four year partnership with ECI Partners. During ECI’s period of investment Wireless Logic expanded internationally, more than doubled its workforce and nearly tripled the underlying subscriber base.

Unravelling the world of M2M connectivity

Jon-Paul Clarke, Business Development Director, Wireless Logic explains that the monetisation of M2M/IoT connectivity shows exceptional potential… in the right hands.

Whilst the global technology sector fuels the frenzy which is the ‘Internet of Things’ (IoT), behind the hype, mind-bending forecasts, and the fact that this truly is the next industrial revolution, there’s still a job to do in relation to the Machine 2 Machine (M2M) connectivity, or as we often refer to it… the IoT ‘plumbing’. For comms dealers/resellers, there is a huge opportunity for commercial growth as businesses consider the growing number of applications that lend themselves to automation – for industrial, consumer and enterprise.

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For any application, a business will need to consider a series of critical factors when deploying a communication platform for M2M/IoT. These include: – Type of connectivity eg. Wireless, Cellular, Zigbee; Size of data to be transmitted; Associated costs; and Security and Reliability – what impact will any breach of the platform have on the overall operation? By addressing each of these points in depth, connectivity solution providers can present suitable platforms that will deliver communications tailored and fit for purpose.

Focusing on cellular, the unravelling process continues… one or multiple mobile networks, stationary or mobile application, local or global SIM connectivity, speed requirement, public or private Fixed IP, and the need or not for a virtual private network (VPN)? What this highlights is that to scope a connectivity platform correctly, due diligence is required to create an optimal technology infrastructure.

Process identified, the economics then comes into play… the cost of sending/receiving data, the ability to avoid shocking and unforeseen bills – (yes, billshock can be as prevalent within M2M connectivity as it does in the voice world), and the consideration to the possible Capital Expenditure costs when implementing secure two-way communication with VPNs.

My intention is not to scare prospective providers of cellular M2M connectivity. But it is to accentuate the realisation that our world demands guidance to help customers navigate the many pitfalls that can be encountered. And from here, it is who to turn to next? Working with MNOs or Managed Service Providers (MSPs) to fulfil your customers’ needs? Of course, my role is to push the route of MSPs as they bring a more flexible, agnostic approach to cellular platforms. MSPs will respond quickly, are undoubtedly more agile in formulating suitable packages, and have the ability to layer on Value Added Solutions which MNOs may struggle to deliver within limited time frames. But perhaps above all, you should view MSPs as allies in your quest to open new connectivity doors. Whether it’s through revenue share or simply the confidence of having a team of specialists that can support your sales proposition, there is a vital role for providers such as Wireless Logic to partner dealers/resellers. For us, 1.7 million connected SIM-enabled devices across both the UK and throughout Europe is evidence of the influence an MSP can have in this growing and demanding sector.
So, the sector awaits. Approach with care. And enjoy the huge potential with the right support on your side.

Recognition for Wireless Logic’s M2M Platforms

Wireless Logic are delighted to have won the Corporate LiveWire 2015 Innovation & Excellence Award for M2M Platforms. The annual technology awards span a wide scope of industry and service sectors and are detailed online. Oliver Tucker, Co-founder and Managing Director comments: “2015 has already been a memorable year as the organisation restructured welcoming CVC Capital Partners to our board. Awards such as these are testimony to the diligent work performed by our technology development teams in creating platforms that meet the fast-moving demands of the world of M2M/Internet of Things.”

Wireless Logic achieves Top 2 place in new UK Megabuyte50 Tech business performance charts.

Wireless Logic has scored highly within the ‘Megabuyte50’ awards which identify the 50 best financially performing, privately owned companies in the UK mid-market. The awards differ from other ‘growth’ awards in the superior rigour of their financial analysis and their specific focus on pure-breed technology companies, rather than companies with a peripheral involvement with technology.

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Ranked highly in second place, Wireless Logic rounds off a frenetic 12 months which has seen the organisation demonstrate unprecedented growth in all of its territories. The year has concluded with a change in investment partners – CVC Capital Partners have invested into the organisation following a four year partnership with ECI Partners. During ECI’s tenure Wireless Logic expanded internationally, more than doubled its workforce and nearly tripled the underlying subscriber base to circa 1.5m.

The Megabuyte50 provides a highly sophisticated and influential benchmarking reference for companies or the investor and advisory communities seeking to understand relative peer performance. Companies’ rankings are calculated using ‘The Megabuyte Scorecard’, a proprietary benchmarking methodology developed by the research team at Megabuyte, pooling over 50 years of combined experience assessing the performance of software, IT and telecoms services companies. The methodology uses seven key measures: two each for growth, margins and cash flow, as well as overall size. These measures are then weighted to provide the optimum balance for mid-market and later-stage companies. 2015 is the inaugural year of the Megabuyte50 awards.

The citation within the Megabuyte50 award report read: Wireless Logic has achieved consistent organic growth, expanding EBITDA margins, excellent operating cash conversion and, with low capex requirements, high FCF generation from selling airtime and related managed M2M services to enterprises. This impressive record has just recently been rewarded in a 6.1x return for ECI Partners after less than four years’ ownership, following the recent buyout by CVC.

Oliver Tucker, Co-founder and Managing Director, Wireless Logic said: “Being recognised by sector bodies such as Megabuyte endorse the work of the entire Wireless Logic team as we continue to drive the business forward. In the M2M/Internet of Things industrial revolution, organisations can simply ride with the market and grow in sync. Our commitment is to significantly exceed that growth curve, achieved by developing better services, more innovation and first class customer service. “

About Megabuyte
Megabuyte is an independent research provider, tracking the corporate and financial affairs of some 1,500 of Europe’s key public and private companies in the ICT Services and Software sectors. Megabuyte’s founder and CEO, Ian Spence, is one of the technology sector’s most established and respected financial analysts. In January 2015, and for the second year running (since the inaugural awards), Spence was recognised by Debrett’s and The Sunday Times as one of the 20 most influential people in the UK technology sector.

For more information on Megabuyte50, click here.

Co-founder Philip Cole sets out a vision for a connected future

Co-founder and European Sales Director Philip Cole is featured in this month’s edition of M2M Now. In the article Philip maps out Wireless Logic’s impressive journey to date and examines the changing role of managed services providers as the M2M/IoT gathers pace. To read the article in full,  click here.

Wireless Logic welcomes CVC Capital Partners as equity partners

  • CVC Capital Partners (‘CVC’) acquire stake from ECI Partners (‘ECI’)
  • Co-founders Oliver Tucker and Philip Cole prepare for new growth strategy
  • Wireless Logic’s market for M2M and Internet of Things (IoT) managed services forecast for explosive growth

London, Tuesday 10 February 2015: Wireless Logic is pleased to announce that CVC Capital Partners have invested into the organisation following a four year partnership with ECI Partners. During ECI’s period of investment Wireless Logic has expanded internationally, opening offices in France, Germany and Spain, more than doubled its workforce and nearly tripled the underlying subscriber base to circa 1.5m.

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M2M managed services platforms, such as Wireless Logic, enable the ‘Internet of Things’, the mega-trend of the 21st century. The market for M2M connectivity and related services is forecast to grow from €7.1 billion in 2014 to €22.5 billion in 2019 and subscriptions from 214 to 600 million in the same period, representing a CAGR of 25.9% and 22.9% respectively. Gartner estimates that the number of wireless connected devices will reach 26 billion by 2020.* Wireless Logic is at the forefront of this trend, providing secure connectivity across 26 European mobile networks and satellite. Through their ‘one window to all networks’ platform, they overlay a range of value-added services including secure VPN, device management, and global mapping solutions.

Founded in 1999 by Managing Director Oliver Tucker and Sales Director Philip Cole, Wireless Logic is now recognised as Europe’s leading provider of M2M Managed Services and has ambitious plans to continue its market growth.

Oliver Tucker – Managing Director, Wireless Logic, said: “Through ECI’s tenure, Wireless Logic has evolved and strengthened our market position both in the UK and across Europe. Our thanks must go to their stewardship throughout this time. And in welcoming CVC, we are looking forward to raising the bar with substantial investment across our technology platforms and further product diversification within this ever-changing and rapidly-growing market.”

Philip Cole – Sales Director, Wireless Logic, said: “We are delighted to welcome the CVC team onto the board of Wireless Logic. Their global network, reach and resources will be invaluable as we consolidate and grow the business in both existing and new territories.”
* Source: Gartner


About CVC Capital Partners
CVC is one of the world’s leading private equity and investment advisory firms. Founded in 1981, CVC today has a network of over 20 offices and over 300 employees throughout Europe, Asia and the US. Currently, CVC manages funds on behalf of over 300 investors from North America, Europe, Asia and the Middle East, who entrust their capital to CVC for periods of 10 years or more. To date, CVC has secured commitments of over US$60 billion in funds from a diverse and loyal investor base, completing over 300 investments in a wide range of industries and countries across the globe, with an aggregate transaction value of over US$120 billion.

In 2014, CVC formed a new team – CVC Growth Partners, led by John Clark, Managing Partner, to target smaller growth-oriented companies through its dedicated CVC Growth Fund. The fund focuses on middle-market, high-growth companies in the software and technology-enabled business services sector. The fund primarily targets equity investments between $50mn and $200mn in North America and Europe.

For further information, please visit www.cvc.com


Wireless Logic featured in Southern Tech 100 2015

The new Southern Tech 100 is a £6 billion array of diverse businesses from innovative pathfinders to ’box shifters’. For the fifth year running, overall turnover has risen and now stands at £6.1 billion, up from £5.8 billion last year.  Employee numbers have risen to around 18,600.

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Sponsored by Barclays, intellectual property specialists Marks & Clerk, business advisers Chantrey Vellacott and recruitment specialists GCS, the Southern Tech 100 is The Business Magazine’s annual listing of the top 100 private, independent technology companies in an area stretching from Banbury to the Isle of Wight.

Cloud companies have made their way up the chart with analysts believing 3D printing, the ’Internet of Things’ (IoT) and drones to be the buzz developments of 2015.There is no doubt that as technology requirements among businesses shifts from hardware to software and remote services, more change will come.

Whilst at the top of the list is £1 billion-plus turnover IT product supplier Westcoast, Wireless Logic comes in the top 35 demonstrating both its size and rapid growth over the last three years. Within the entire Southern Tech 100, the organisation is amongst the fastest growing independent enterprises within the sector.

Oliver Tucker, Managing Director of M2M managed services provider Wireless Logic comments: “Lists such as The Southern Tech 100 demonstrate the breadth of business talent that permeates across the south of the UK. We are at the forefront of M2M and IoT communication platforms – it’s good to know that we are working alongside a wealth of technology enterprise that, without doubt, has a positive influence on our approach as we look to build upon our growth strategy.”

To view the full list of The Southern Tech 100 2015 list, click here.


M2M’s Big Data and the avoidance of Big Bother…

Matt McPherson of Wireless Logic explains the changing space of Big Data within M2M: As the proliferation of M2M applications and the Internet of Things gathers pace, whilst the presence of ‘Big Data’ is now the norm, the management and control of such data traffic is more and more in the spotlight.

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From the humble asset tracking device of just a few years ago, the measurement of fleet activity is now a totally different business. One SIM can now 2-way transmit a mass of structured and unstructured data gathered from several different applications. Today’s users take the volume of data for granted, yet combined with location, security, speed of delivery and the critical nature of their content, Big Data can now enable a fleet operator to run a more efficient business, in a safer environment, with a better maintained fleet.

Managing and controlling the data usage is now high on the list of priorities for major M2M estate owners. This is clearly defined through the checklists in ‘Requests for Information’ (RFIs) when seeking new or alternative connectivity providers. Whilst secure data transmission is often a vital requisite along with suitably high and stable bandwidth, the need to have a ‘real-time view’ on an estate’s SIM data traffic is fast becoming a dealmaker/deal breaker as organisations seek to tighten their grip on the costs of airtime.

So how can the sector deliver on these expectations? Global players like Telefónica have invested well in platforms like Jasper – on large-scale single network deployments – and this infrastructure meets the market need well. They are also answering the call for value as larger Gb data tariffs are becoming very much the norm. Yet, the market wants more… European and global players won’t be tied to one network and one platform. And asking them to manage several control portals with the complexities and time limitations that involves is a step too far. Big multi-network data SIM users want a simple life.

Answers to the demands of major SIM estate players come in many forms. An example of a ‘factory fresh’ solution is the recently placed contract from a German-based fleet organisation that has now overlaid five network platforms onto Wireless Logic’s ONE superstructure. With ONE, the client can manage and control data usage in real-time through one window, accessing existing network platforms. It can tailor billing arrangements in line with their existing work processes – in this case integrating numerous network costs into single cost centres. And most importantly, it has complete control over 50,000 SIMs.

Real-time visibility, the ability to alert and switch off, plus the simplicity of deploying single commands across multiple networks are all key benefits in managing Big Data applications effectively. The avoidance of ‘Bill Shock’ is freeing up estate managers to focus on other important aspects of their SIM estates.

The prospect of even bigger ‘Big Data’ is just around the corner. Today, streaming video of security applications, fleet management and e-health devices are all examples of data-hungry solutions that will continue to demand more. Yet reports about the coming together of IoT and social media are now raising eyebrows as industrial applications meet consumerisation head on… the extent of data traffic holds no boundaries. For now, MNOs and managed service providers such as Wireless Logic must remain focused on empowering major users of data to keep a firm handle on their SIM management. Big Data – with good management – means no bother.

End-to-end solutions within security-conscious ANPR market

For Local Authorities, Police Authorities and organisations involved in the use of camera technology such as CCTV and ANPR (automatic number plate recognition), the transference of critical data securely and efficiently is a key aspect in creating resilient systems. Challenges that such operators can face include the need for static IP to the device, the creation of secure connects and interconnects, and the overall management and control of numerous deployed units connected, in the main, across cellular networks.

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To implement appropriate platforms, camera operators turn to Mobile Network Operators (MNOs) and Managed Services Providers to steer a course to suitable solutions. And it is here that seeking relevant and cost-effective connectivity platforms can mean success or pain. Today the choice of provider and their sector knowledge can dictate the direction in creating systems that work, or ones that excel – tailored to the precise demands of the sector.

As an example of this, pain was felt by a UK Police Authority in setting up an estate of ANPR cameras – both in-vehicle and fixed sites. Having initially looked at an ‘off the shelf’ MNO solution as part of an existing voice-focused framework agreement, the structure proposed was far from efficient; individual VPN tunnels to each device that required complex management with unacceptable latency resulting in poor levels of data transfer & connectivity. In essence, the authority was to employ an SME solution bolted together with high latency levels. The structure was further challenged due to the potential of ‘bill shock’ – the unexpected costs associated with cellular connectivity when high amounts of data are billed monthly, over and beyond the estimated usage levels.

Reviewing the planned platform, the Police Authority turned to Wireless Logic as a Managed Services Provider to identify a more focused ‘end to end’ solution to the cellular connectivity challenge. Such organisations bring both industry specific and flexible thinking to the table, and importantly, are ‘network agnostic’ so that customers can use one or multiple MNOs within their chosen platform. This was particularly relevant given that the authority had identified a need to engage several networks to ensure acceptable signal strength in their multiple locations. Widely acknowledged as Europe’s leading M2M Managed Services Provider with over 1.5m SIM subscriptions in management, the Wireless Logic team were able to deliver a consultancy-led review and approach to the project employing direct experience gained from similarly implemented applications.

To counter the complex management of multiple VPN tunnels overcoming the latency of such a solution and associated costs, the first recommendation was to employ a single VPN terminating at a demilitarised zone outside of the authority’s internal network. The network platform utilised was Wireless Logic’s NetPro, a single, encrypted and highly resilient structure with dual-failover, sitting across all of the major MNOs within the UK. CAPEX costs for the setting-up of such infrastructures are normally prohibitive to organisations that don’t typically factor in expense for secure connectivity. With NetPro, CAPEX is avoided with costs seen as OPEX when combined with monthly SIM subscriptions.

To resolve the potential of bill shock, this was achieved through the integration of ‘SIMPro’, Wireless Logic’s SIM provisioning and control platform. When linked with a SIM’s fixed IP and the NetPro VPN, SIMPro can individually monitor and control data usage in real-time, setting up alerts and instructions when thresholds are reached. To create a seamless one-stop procurement, Wireless Logic provided pre-configured CISCO routers and other associated hardware. This, along with the connectivity and platforms, enabled the authority to acquire the entire solution through a single source.

Provided as a proof of concept model, the trial initially connected 70 mobile camera sites. With minimal commitment and commercial risk from the outset, the solution allowed the authority to road test the infrastructure with confidence prior to a major rollout featuring multiple fixed and mobile units.

Jon-Paul Clarke, Business Development Director comments: “This solution highlights how public sector camera operators can effectively streamline connectivity services, decrease both CAPEX and OPEX and meet the dictates of delivering secure and resilient two-way communication. We were able to deliver relevant market knowledge and expertise to deliver a comprehensive Enterprise-grade platform, fit for purpose and highly scalable. Working with the procurement processes of the public sector, we were able to provide a complete end-to-end solution without the need for the authority to enlist a number of specialist companies as part of the supply chain. And importantly, we were able to bring the solution to the market rapidly.”

For more information on fixed and mobile camera solutions, contact the business development team today on 0330 056 3300.

SIMPro M2M SIM Provisioning Platform receives further customer-centric upgrades

  • Customer-centric enhancements put SIM-based M2M/IoT device owners in complete control
  • One platform window gives access and management to multiple mobile network and satellite connected devices
  • Features focus on the vital role of cost control across huge SIM-controlled IoT estates

Following the major launch of Wireless Logic’s SIM provisioning platform SIMPro in March, the first upgrade has now rolled out during November which sees a number of new features that are tailored to their growing UK and European client base. This results from a significant investment throughout 2014 and further expenditure expected in the months ahead.

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As the core to the organisation’s 1.5m subscriptions, SIMPro allows customers to manage and control their connected devices across multiple networks, all through one easy-to-use window. The Spring launch witnessed an entire rebuild from the ground-up to create a fully standalone platform useable by customers with contracted subscriptions with Wireless Logic, and through a licence arrangement where airtime contracts are held elsewhere.

This month sees the introduction to a range of tools that will further streamline the SIM activation process with more intuitive functionality for commissioning airtime tariffs. Additionally, users can now manage how their monthly billing processes are delivered following the full integration of the Wireless Logic billing platform ‘BillPro’.

These further enhancements come at a time when the market is seeing exponential growth in connected devices. That growth is accompanied by the need to manage costs across multiple SIM-based assets and to ensure the avoidance of ‘billshock’ – the term associated with SIMs that present with unexpected high monthly costs. With customers managing SIM estates into the hundreds of thousands, it is vital that complete visibility is available to each and every SIM, regardless of network or location. For Wireless Logic, this essential functionality comes into its own when combined with its secure private network overlay ‘NetPro’, which gives customers the capability to monitor real-time data use and react if and when devices demonstrate unusual patterns of activity. With fixed-IP SIMs and networks terminating through one VPN, management, alert and response procedures become more effective and seamless.

SIMPro can integrate easily into customers’ own systems with a new range of APIs. A recent integration has seen a major European transportation concern where SIMs from four major networks will now be managed across the SIMPro platform acting as a single control point.

Hannah Hailstone, Wireless Logic’s Customer Service Manager recognises the strategic importance of SIM management and control for customers across the spectrum: “With over 95% of our SIM base now under the SIMPro platform, the benefits of empowering our customers to shape the way their devices connect are huge. Control is now in their hands, and with multiple permissions-based access points, it means that organisations can now perform actions, interrogate for granular information and define rules for complex billing arrangements. These latest enhancements add to the user-experience and initial feedback has been positive.”

M2M and the Internet of Things. The World of Connectivity is not enough

Matt McPherson, Wireless Logic’s Sales Manager explains why the M2M/IoT connectivity market is changing:

As markets evolve, changing needs means there’s a constant need for change. That’s no different for the world of connected devices within the M2M sector. In 15 years the Wireless Logic offering has changed significantly – from simple connectivity to a diverse portfolio of value add services.

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What we’ve recognised is our customers’ desire to have a single partner for associated services that are offered in seamless packages. By achieving this, we are ensuring that costs are managed through an OPEX model as opposed to a CAPEX one. By using connectivity as a subscribed cost, we now integrate services that are relevant to M2M communication, and billed as a monthly contracted fee. In many cases, such services may have been cost-prohibitive if they’d been purchased separately. An example of this is DevicePro, Wireless Logic’s device management tool. The newly developed tool is device agnostic, delivering a range of module/device services including management and control, remote diagnostics, network management and a dynamic knowledge bank resource. Combined with connectivity, cloud-based DevicePro provides a level of application functionality designed to save time and increase efficiency across entire device estates, regardless of module or type.

The world of connectivity is also not as straightforward as it once was. European and global programmes require borderless solutions. More and more, we are working with customers who have a range of networks connecting devices and assets. And it is in these scenarios that the market is demanding universal platforms that can integrate network services through one window. Overlaying the likes of Jasper, Ericcson, Transcend etc makes operational sense. Wireless Logic’s ONE platform achieves this through APIs to create one window which can provision, manage and control multiple networks and tariffs, regardless of whether the SIMs themselves are contracted through Wireless Logic.

Seeing the ONE platform in action, we are about to implement its operation managing four European networks with up to 50,000 connected assets as part of rapidly growing mobilisation application. Combined with our VPN, the customer will consolidate the entire estate giving complete control, tailored billing by asset/user group, and significant savings through the subscribed cost per asset. And importantly, the customer will retain relationships with the MNOs where contracts dictate.

As a global partner to all of the major MNOs, managed services providers like Wireless Logic are overlaying what are already excellent offerings to deliver communication platforms that precisely meet customers’ requirements. Whether it is through the provision of private IP over our NetPro VPN or MapPro mapping solutions in partnership with Google and HERE, we are demonstrating to the market that M2M connectivity in its simplest form is simply not enough.

With the M2m/IoT market heading for more data rich and business critical applications, the focus on resilient and service-focused connectivity is key. Overlaid managed services will continue to grow to meet the demands of this this hi-tech industrial revolution. We will continue to push the boundaries to ensure the world of connected devices is better connected.

Wireless Logic teams up with Google Maps to enhance their M2M mapping platform

Wireless Logic, Europe’s leading M2M platform solutions provider, has entered a strategic partnership with Google to integrate the Google Maps global mapping platform into their managed services portfolio. As a Google OEM Partner Wireless Logic are working closely with Snowdrop Solutions, Google’s B2B integrator of choice, to ensure the seamless integration with Google Maps. The new mapping offering forms part of Wireless Logic’s ‘MapPro’ platform which delivers mapping and geo-location solutions to their 800+ customer base throughout the UK and Europe.

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The MapPro platform already incorporates HERE (a Nokia Business) mapping and is used by a growing number of applications where customers will often roll up M2M connectivity and the mapping platform into one monthly cost. The introduction of the Google Maps API will broaden MapPro’s appeal with many customers wanting to integrate the familiar mapping and Street View features of Google. The pricing model enables users to avoid the pain of the normal capex costs associated with world-class mapping platforms along with the ability to implement a mapping solution across small or large user bases.

Ken Hart, Principal of London-based Snowdrop Solutions comments that the new relationship with Wireless Logic is right for both organisations: “This exciting partnership enables M2M solutions partners to receive specialist M2M managed services with a tailored Google mapping platform. The channel delivers levels of service and commercials which would otherwise be unavailable from Google directly. We hope to introduce developers to a genuine B2B proposition that is accessible, highly competitive and quick to market.”

MapPro is now marketed through Wireless Logic’s network of European offices – in the UK, France, Germany and Spain. From there, over 1.5m M2M devices subscribe to a range of managed services across a single unified technology platform. With specialist M2M connectivity provided by over 20 cellular and satellite networks, management and monitoring software and a dedicated cloud-based private network infrastructure, the MapPro mapping and LBS service complements a growing range of focused services designed for M2M and the Internet of Things (IoT). Matt McPherson, Wireless Logic’s MapPro product lead and UK Sales Manager sees the addition of Google Maps as strategically vital to the evolving market: “Introducing Google gives our customers choice in the development of their mapping-based applications. Both Google and HERE have unique strengths – we can now make them in reach – both financially and with specialist M2M expertise. Users will benefit from the quick to market API mapping solution which can be rolled out in test form in just a matter of hours.”

To learn more about MapPro, click here.

Sierra Wireless selects Wireless Logic for a 4G/LTE connectivity bundle for distributed enterprises in Europe

  • Collaboration sees two best-in-class providers offering end-to-end wireless enterprise solutions for primary or failover network connections
  • Sierra Wireless’ distributors to access range of value-add ‘out of the box’ M2M and enterprise managed services
  • Wireless Logic to deliver complete ‘white label platform’ offering under the Sierra Wireless AirLink® Enterprise Connect brand

Leading European M2M platform solutions provider Wireless Logic has teamed up with Sierra Wireless to deliver a full white label managed services and connectivity solution. As a world-class manufacturer of 3G/4G/LTE modules, the collaboration with Wireless Logic will enable Sierra Wireless to roll out ‘end to end’ hardware, software and connectivity solutions marketed through their distributor channels in the UK, France, and Germany. Launched as AirLink® Enterprise Connect, the bundled solution will deliver critical network connectivity for distributed enterprises, with device management and wireless service included and pre-configured.

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Targeted toward distributed enterprise customers like retailers, restaurant chains, kiosks and smaller branch office locations, AirLink Enterprise Connect provides everything an IT manager needs to get a branch location online and connected in minutes facilitating mission-critical functions like payment processing and inventory management.  Sierra Wireless can now provide a one-stop shop where customers can acquire the entire suite of hardware, airtime and managed services in a seamless transaction.  AirLink Enterprise Connect comprises an AirLink ES440 Gateway and Terminal Server, pre-integrated and provisioned with a subscription that provides access to AirVantage® Management Service and a local 4G LTE wireless SIM, all bundled into one box. Speed of deployment with fast, easy to set-up installation is key to the new connectivity solution.

The white label offering from Wireless Logic will give Sierra Wireless access to best-in-class platforms that encompass full management and control of multiple connected estates – through cellular connectivity. Wireless Logic already connects over 1.5m assets across 20 mobile network operators (MNOs) and satellite providers. Sierra Wireless has integrated the ‘SIMPro’ management platform into AirVantage so its customers have 360⁰ visibility and control of entire device portfolios with all mobile network operators viewable through one window. Users can monitor data usage and activity, provision connectivity subscriptions on a ‘just in time’ basis, and in conjunction with ‘NetPro’ – Wireless Logic’s VPN, operate and monitor SIMs in real-time, securely with Fixed IP. ‘BillPro’ will enable Sierra Wireless to manage and control invoicing throughout their European distributor and VAR network base.

Commenting on the partnership, Philip Cole – Sales and Marketing Director EMEA, Wireless Logic said: “Sierra Wireless’s intelligent wireless solutions are now in use on a truly global scale. By working alongside their enterprise offering, Wireless Logic’s white label service will create important revenue sharing opportunities for the Sierra Wireless distributor base, adding value to their broad and diversified device portfolio. By tapping in to our range of managed services, Sierra Wireless’s customers will experience comprehensive connected communications, competitively priced with a total focus on M2M, IoT and enterprise related solutions.”

Emmanuel Walckenaer – Senior Vice President and General Manager, Enterprise Solutions EMEA, Sierra Wireless said: “It was important to us that we find the right managed services provider for this offering, the first of its kind to be rolled out in Europe. Wireless Logic’s expertise, particularly in the mobilized data sector, was an important consideration in our decision to work with them to develop and deploy this service to our European customers.

“With AirLink Enterprise Connect, personnel at remote locations can easily get their connections up and running straight out of the box, and IT managers have the added assurance of remote access to upgrade, change configurations, and even restart network equipment when needed. For businesses that rely on continuous connectivity, this can vastly reduce the risk of downtime and ensure those critical connections are maintained to process payments and access real-time data,” concluded Emmanuel Walckenaer.



The Internet of Things (IoT) – cyber-attacks and data theft – apocalyptic or solved with the right solutions?..

  • Connected dumb and smart devices falling victims in unsecure networks
  • M2M/IoT platform managed services serve up resilient and secure answers
  • Markets should no longer consider costs and challenges in deployment as barriers

With Hewlett-Packard (HP) reporting that up to 70% of devices developed for the Internet of Things (IoT) are vulnerable to cyber-attacks, the technology phenomenon that will impact on all of our lives, which will see some 26 billion installed units by 2020 according to Gartner, is under constant review in relation to data security. And this is further endorsed by Symantec’s recent commentary in relation to m-Health devices that were proven hackable by a simple $70 adapted hardware gadget. With the world rapidly heading towards a digitally beating pulse, the need to ‘lock down’ mission critical’ data across multiple applications has never been greater.

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Matt McPherson, UK Sales Manager of Wireless Logic, a European leader in M2M/IoT platform managed services explains that solutions are out there – it’s simply a case of knowing what to do and where to go: “At Wireless Logic, we have a growing base in excess of 1.5 million connected devices, the vast majority of which are across cellular networks. More and more of these applications are choosing to ‘overlay’ virtual private networks (VPN’s) to give their own private pipe between device and their control point – and by doing this, creating an environment where data is far more secure.”

Organisations like Wireless Logic utilise their own Infrastructure-as-a-Service (IaaS) to create virtual networks interconnected back into the mobile networks and their own fully redundant data centres. In the case of Wireless Logic, their IaaS known as ‘NetPro’ delivers sector-leading technology with virtually zero capex to implement and integrate into a client’s own network. Assigning fixed/static IP to each data SIM gives additional security ensuring seamless two-way communication between device and control. Matt McPherson continues: “Infrastructures such as NetPro are providing levels of security that organisations would normally expect from significant IT investments. A large percentage of our total subscription estate has now adopted the NetPro VPN.”

The challenges of establishing secure M2M device networks can also be time consuming. This is particularly so when encountering device estates that are connected across multiple mobile networks. The traditional model has been for organisations to put all of their ‘connectivity eggs’ in one basket. The expectation of multiple costly VPNs with numerous APNs has often led to compromised solutions, often dictated by cost and time implications on the operation. Once more M2M platform managed services providers such as Wireless Logic are thinking outside the box to unify connectivity by enabling users to select one or multiple Mobile Network Operators (MNOs) and still work off one secure VPN. “M2M asset deployments should and must not be limited to a single MNO,” continues Wireless Logic’s Matt McPherson. “Platforms are now in place where asset portfolios can straddle several mobile networks with the customer controlling the entire deployment through one cloud-based window. Country and multiple-country M2M strategies must have the flexibility to select MNOs on their suitability – geo-optimised and with the best commercials.  Add to this initiatives such as our ‘oneAPN’ which enables customers to assign the same Access Point Name (APN) regardless of MNO, we are streamlining the processes by which assets can be connected easily and securely, often in the field, without the need for multiple and complex provisioning protocol.”

Vulnerabilities within the Internet of Things and M2M world will continue to be raised as more and more devices are commissioned across a rapidly growing number of vertical markets. And whether the device is ‘dumb’ or ‘smart’, the drive to limit cyber attacks and hacking will see further widespread sector standards so that the corporate and consumer world don’t become victims of this new technology revolution.


Wireless Logic adds Dutch carrier KPN to its growing M2M Managed Services portfolio.

With European mobile networks and global satellite providers at the core of Wireless Logic’s M2M Managed Services, Dutch telecoms leader KPN has become the latest strategic partner to be part of the Group. With 4G, global roaming and strategic partnerships with other carriers including Vodafone and T-Mobile, KPN’s services will add significantly to Wireless Logic’s European offering with a regional focus on the Netherlands, Belgium and Germany.

Oliver Tucker, co-founder and CEO Wireless Logic Group said: “We are delighted to bring KPN under the Wireless Logic portfolio of carriers. They are investing significantly to deliver specialist M2M solutions which, with the addition of Wireless Logic’s value-added overlay of services, will deliver a compelling proposition for new and existing customers.”

With 19 Mobile Network Operators (MNOs) and satellite carriers, Wireless Logic now offer even more breadth and depth to organisations seeking one or multiple networks with a suite of managed services to deliver resilient and secure M2M communications.

Wireless Logic GmbH picks up major technology recognition

At a glittering ceremony, Wireless Logic’s business model – providing M2M Managed Services for multiple applications –  was a finalist within the M2M category at this year’s ‘eco Industry Awards 2014 WG’. The awards recognise leading service and technology innovations across the internet with this year welcoming the developments seen within the M2M sector.

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Wireless Logic’s business proposition is widely recognised as the definitive connectivity and control solution for cellular and satellite enabled devices, empowering users to connect, view and control large estates of assets. 2014 has seen its managed services enhanced with the launch of an all-new provisioning tool based on its sector-leading platform ‘SIMPro’. This delivers a host of new features that give users better visibility, tailored operational procedures and comprehensive tariff control across 18 global mobile networks and satellite services.

As a finalist in the M2M category,  Ulrich Kaindl, Managing Director Wireless Logic GmbH said: “Wireless Logic’s global proposition of M2M Managed Services has made a big impact across multiple European industry verticals. Our platforms, private infrastructure and connectivity solutions create a ‘one stop’ channel for organisations requiring focused M2M/IoT managed services. The recognition highlighted our unique ability to be entirely network agnostic, delivering connectivity and private network solutions tailored to a client’s application.  We are delighted to be recognised.”

Finalists were shortlisted following intensive scrutiny from an esteemed panel of judges including Prof. Dr. Paul Alpar, Monika Grass, Frank Kemper, Prof. Dr. Claudia Loebbecke, Dr. Michael Opitz, Prof. Dr. Norbert Pohlmann, Gerd Simon and Bruno Wallraf. “The innovative power of the sector continues unbroken,” said a delighted Harald A. Summa, eco CEO. “Today’s finalists are all contributing impressively to the Internet industry remaining an essential driving horse in the economy.”

For more information on the awards go to:

‘eco’, with more than 700 member organisations, is the largest Internet industry association in Europe.  Since 1995, the organisation has been instrumental in the development of the Internet in Germany, fostering new technologies, infrastructures and markets. As an association, one of its important tasks is to represent the interests of members in politics, and in national and international committees. As well as eco’s headquarters in Cologne, there are offices in the German capital Berlin, and representation at all relevant political decision-making processes in Brussels.  eco is a founding member of EuroISPA, the umbrella organisation for European Internet associations, eco also represents the German industry with a seat on the Council of the Generic Names Supporting Organisation (GNSO) at ICANN, and is a driving horse behind the Internet Governance Forum.

To learn more about the organization, go to www.eco.de

Wireless Logic GmbH picks up major technology recognition

At a glittering ceremony, Wireless Logic’s business model – providing M2M Managed Services for multiple applications –  was a finalist within the M2M category at this year’s ‘eco Industry Awards 2014 WG’. The awards recognise leading service and technology innovations across the internet with this year welcoming the developments seen within the M2M sector.

More >

Wireless Logic’s business proposition is widely recognised as the definitive connectivity and control solution for cellular and satellite enabled devices, empowering users to connect, view and control large estates of assets. 2014 has seen its managed services enhanced with the launch of an all-new provisioning tool based on its sector-leading platform ‘SIMPro’. This delivers a host of new features that give users better visibility, tailored operational procedures and comprehensive tariff control across 18 global mobile networks and satellite services.

As a finalist in the M2M category,  Ulrich Kaindl, Managing Director Wireless Logic GmbH said: “Wireless Logic’s global proposition of M2M Managed Services has made a big impact across multiple European industry verticals. Our platforms, private infrastructure and connectivity solutions create a ‘one stop’ channel for organisations requiring focused M2M/IoT managed services. The recognition highlighted our unique ability to be entirely network agnostic, delivering connectivity and private network solutions tailored to a client’s application.  We are delighted to be recognised.”

Finalists were shortlisted following intensive scrutiny from an esteemed panel of judges including Prof. Dr. Paul Alpar, Monika Grass, Frank Kemper, Prof. Dr. Claudia Loebbecke, Dr. Michael Opitz, Prof. Dr. Norbert Pohlmann, Gerd Simon and Bruno Wallraf. “The innovative power of the sector continues unbroken,” said a delighted Harald A. Summa, eco CEO. “Today’s finalists are all contributing impressively to the Internet industry remaining an essential driving horse in the economy.”

For more information on the awards go to:

‘eco’, with more than 700 member organisations, is the largest Internet industry association in Europe.  Since 1995, the organisation has been instrumental in the development of the Internet in Germany, fostering new technologies, infrastructures and markets. As an association, one of its important tasks is to represent the interests of members in politics, and in national and international committees. As well as eco’s headquarters in Cologne, there are offices in the German capital Berlin, and representation at all relevant political decision-making processes in Brussels.  eco is a founding member of EuroISPA, the umbrella organisation for European Internet associations, eco also represents the German industry with a seat on the Council of the Generic Names Supporting Organisation (GNSO) at ICANN, and is a driving horse behind the Internet Governance Forum.

To learn more about the organization, go to www.eco.de

Wireless Logic appoints former Blackberry Global Operations Director to new European role

Wireless Logic has appointed Matthew Tate as its new Head of Operations encompassing business activity through its UK and European territories. As the former European and Global Director of Enterprise Sales Operations at Blackberry (previously known as Research in Motion – RIM), Matthew brings an extraordinary breadth of experience to this newly created role within the organisation. His remit will span the customer experience being delivered across its direct sales operations in the UK, France, Germany and Spain and evolve operational processes to keep pace with Wireless Logic’s dramatic growth.

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The position is ‘full circle’ for Matthew as earlier in his career he was part of the original team at Wireless Logic where he provided logistics and operational support across a four year period. He then joined Research in Motion where he rose through the ranks including a spell as the global Operations lead for major account Telefonica.

Commenting on the move Matthew Tate said: “I’m joining the Wireless Logic team at a strategically important time in the organisation’s evolution. Our challenge is to build upon the strong operating practices so that customers experience levels of service that continue to set us apart from other platform and infrastructure providers within the M2M space. As a Managed Services specialist the emphasis must always be focused on ‘Added Value’ – whether the business is generated within the UK or across Europe. I’m looking forward to working with our teams, partners and customers to help take Wireless Logic to the next level.”

Oliver Tucker, Co-founder and Chief Executive Officer, Wireless Logic adds: “Matthew brings a high degree of blue-chip experience which will have a significant impact across our operations. His senior roles at Blackberry will complement our own aspirations as we shape the organisation to deliver on our continuing path of growth.”

Now in their fifteenth year of operation, UK-based Wireless Logic has seen continuous year on year sales increases that mirror the exponential expansion of the world of M2M and the ‘Internet of Things’ (IoT). The organisation has country offices in France, Germany and Spain. In 2011, a MBO was performed by co-founders Oliver Tucker and Philip Cole with support by UK equity specialist ECI Partners (ecipartners.com).


Wireless Logic’s ‘SIM Sisters’ switch to ‘Race for Life’

Congratulations go to Wireless Logic’s ‘Team SIM Sisters’  featuring six of our UK HQ staff who have successfully completed the Cancer Research ‘Race for Life’. On a warm June Saturday and led by Credit Control Supervisor Tracy Greenfield, the intrepid six ran, jogged and strolled around the 5km course at Windsor Race Course.

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Inspired by the courage of both her father and a work colleague from a neighbouring organisation who have been affected by cancer, Tracy felt compelled to rally the Wireless Logic staff into this worthwhile cause. “In its 20th year, this charity touches the hearts of so many people and can deliver such positivity to individuals fighting this disease. My shout out to the team saw six of our most determined athletes who have all performed admirably with some excellent times posted for the event,” commented Tracy Greenfield.

With over £1200 raised Saturday’s event has surpassed everyone’s expectations. For customers and partners who would like to acknowledge the efforts of the SIM Sisters, please go to: http://www.justgiving.com/sim-sisters

The SIM Sisters winning team: Emma Hardman, Jo Sheldon, Tracy Greenfield, Hayley White, Kerry John and Gina Burnell


Wireless Logic now part of Telefonica’s Global Partner Programme

Telefonica has announced the integration of Wireless Logic into its M2M Global Partner Programme.  With more than 6,000 customers and over 1.5m SIM subscriptions, Wireless Logic is a leading provider of M2M managed services incorporating platforms, infrastructure, bolt-on services such as Device Management and connectivity.  In an increasingly connected world, Wireless Logic was established through the vision of co-founders Oliver Tucker and Philip Cole, to create a critically important layer between mobile networks and organisations requiring a dedicated M2M managed services solution. That layer is a finely-tuned set of value-added services including its ‘SIMPro’ provisioning and control platform, and its private network overlay ‘NetPro’.

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Telefonica and Wireless Logic have been working together for several years delivering tailored M2M services including local and global connectivity to a broad range of market sectors. By joining the Global Partner Programme, the partnership gives both organisations added breadth and scale outside of the UK, predominantly within Wireless Logic’s operating businesses in Spain, Germany and France. Outside of Europe, the organisation is actively working on projects in the Middle East and Latin America.

Commenting on the announcement, Oliver Tucker, CEO Wireless Logic said: “Working closely with Telefonica delivers a number of strategic benefits designed to optimize our commercial synergies, share market intelligence and reinhorse our partnership approach to ongoing business development. We look forward to expanding our European and global strategy with the support of the Telefonica network.”

In the year ahead, Wireless Logic is targeted to continue its expansion with further investment across its platforms and infrastructure. The organisation has been recognised in both The Sunday Times Tech Track and Profit Track league tables as one of the UK’s most successful technology organisations in both growth and business performance.

Wireless Logic is a European leader in the IOT/M2M marketplace providing ‘one window’ to control and manage an estate of SIMs across 18 European Network Operators.


Wireless Logic in The Sunday Times BDO Profit Track 100, 2014

Wireless Logic has been featured for the third year running in The Sunday Times BDO Profit Track 100 – as one of Britain’s one hundred private companies with the fastest-growing profits. In another record year for the Buckinghamshire-based M2M managed services provider, Wireless Logic is amongst good company with fellow British companies including JCB construction equipment, Pret A Manger and Towergate Insurance. Together the 100 companies in the league table grew their profits over the last three years by an average of 66% a year with combined profits of £1.6bn, delivered by 93,800 staff.

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Commenting on their placing, Oliver Tucker, co-founder and CEO for Wireless Logic says: “We are building a business that delivers value throughout the operation – for our clients and our stakeholders. We continue to invest huge sums in our M2M platforms and private network infrastructure all designed to reduce ‘Total Cost of Ownership’ across our customers’ M2M programmes. And it is also a vote of confidence for every organisation who chooses us as a customer or supplier; in an industry that is brimming with fledgling operations hoping to be part of the ‘Internet of Things’ phenomenon, successful organisations need to work with financially strong and stable partners.”

Paul Eagland, partner and head of professional services at BDO, the title sponsor of the league table comments: “Britain endured the longest recession within the G7, yet entrepreneurial businesses across the UK are bouncing back more strongly than their international counterparts. The nation’s most profitable companies have remained focused, positioning their businesses for – and helping to create – the economic recovery we are now witnessing.”

Wireless Logic is now in its 14th year of operation, providing sector-leading connectivity and managed services to a broad range of customers throughout the UK and across Europe.  Its ‘SIMPro’ provisioning platform empowers users to have full visibility and control of their SIM-based estates, whilst ‘NetPro’, its private network overlay, transcends over 17 European Mobile Networks and satellite providers. With around 1.5m SIM-enabled connected devices across its platforms, Wireless Logic is backed by private equity through ECI Partners (www.ecipartners.com).

To see a full list of the Sunday Times BDO Profit Track 100, click here.



Physical interconnect to Wireless Logic’s data centre is win-win for ADSL alternative

ISP’s wanting 3G/4G primary and back-up are switching to a physical interconnect for high bandwidth connectivity.

Recently, Wireless Logic has seen a big increase in Internet Service Providers (ISPs) switching to 3G/4G back-up and even primary, as a direct replacement to ADSL.  And to enable higher bandwidth and a seamless intereconnect, ISPs are utilising a physical fibre interconnect by hardwiring within their data centres. Such connectivity is creating more flexibility for ISPs and direct control for them to manage all data traffic without the need for a VPN.

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Whether as back-up or as a primary for a data-rich ADSL alternative, the physical hardwire interconnect solution is a least-cost route without the need for dedicated fixed lines. Naturally such an interconnect is suitable for organisations sharing data centres with Wireless Logic with the process taking as little as two days to set up.

‘Wireless Logic provides a unique gateway into 17 mobile networks – a physical interconnect directly into us ensures bigger links with higher bandwidth with one window to multiple cellular providers,” comments Matt Thomas, Chief Technology Officer for Wireless Logic. “3G/4G back-up or primary is now a genuine alternative to the expense and potential lengthy timescales when needing immediate broadband services. This simple yet important link enables ISPs to deliver more flexible and tailored solutions, with rapid deployment and minimal CAPEX.”

To learn more about 3G/4G connectivity as a back-up or primary application, talk to Justin Godfrey-Cass, Business Development Manager on +44 90)1494 679 803.


Major investment into the SIM Provisioning Platform ‘SIMPro’

Latest news from Wireless Logic

  • Customer-centric redesign enables more functionality for users with multiple SIM estates
  • One platform window to multiple mobile network and satellite connected devices
  • Many new features to drive rapid deployment, personalisation, increased security and control

Launching this month, Wireless Logic (wirelesslogic.com) – a leading provider of M2M Managed Services has carried out a major overhaul of their SIM estate provisioning and control platform ‘SIMPro’. The platform empowers users to remotely control a range of activities through their SIM-connected devices.

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Beyond mainstream features such as provisioning, tariff selection and personalised billing, the new platform has a number of applications including activation profile settings, where tailored characteristics for a specific device can be developed and then configured directly onto new SIMs. This is particularly important for estates where configuration of SIMs to specific profiling can be time consuming. The new feature saves time and streamlines the entire provisioning process.

With security and control key attributes for successful M2M connectivity programmes, SIMPro delivers a one-window viewing platform to monitor data usage and activity on a per SIM basis. This functionality comes into its own when combined with Wireless Logic’s secure private network overlay ‘NetPro’, giving customers the capability to monitor real-time data use and react if and when devices demonstrate unusual patterns of activity. With all SIMs and networks terminating through one VPN, management and control procedures become more effective and seamless.

The SIMPro platform also links to Wireless Logic’s latest M2M product extension – MapPro mapping solutions. This service integrates the power and breadth of HERE maps and geo-data (HERE – a Nokia business), which customers can utilise either as a bundled package with SIM subscriptions or as a standalone application.

The SIMPro provisioning platform already manages and monitors in excess of one million SIM-enabled devices. The applications involved are endless… from traffic cameras to vehicle tracking, and from e-health patient monitors to vending machines. The new platform will become an even more essential tool for systems integrators managing increased numbers of devices where performance monitoring and operational status can be critical in delivering best value. By accessing SIMs across all of the UK’s and Europe’s Mobile Networks and additionally Inmarsat Satellite, the ‘one-window to everything’ can reduce costs, create efficiencies and identify and rectify problems rapidly. SIMPro can integrate easily into customers’ own systems with a new range of APIs.

Philip Cole, Wireless Logic’s European Sales Director and co-founder, believes the platform’s ‘one-window’ is mission critical in conducting large-scale M2M SIM management: “The major changes across our provisioning platform have resulted from a significant customer engagement programme to identify areas for improvement. The latest incarnation of SIMPro is a complete re-development of previous versions with a greater emphasis on the customer experience. It works equally as well with multiple SIM estates as well as smaller scale deployments where real-time monitoring of high-data use SIMs is vital. We passionately believe that SIMPro is the right platform for every M2M cellular-based application.”

Wireless Logic recently announced new commercials with the SIMPro provisioning platform. Recognising that customers can be locked into protracted contracts, SIMPro can now be used on a per SIM license basis. This enables organisations to overlay existing network relationships with the SIMPro platform and establish a single control point across one or more networks.

Now in their fifteenth year of operation, UK-based Wireless Logic has seen continued growth that mirrors the exponential expansion of the world of M2M and the ‘Internet of Things’ (IoT). The organisation now has country offices in France, Germany and Spain. In 2011, a MBO was performed by co-founders Oliver Tucker and Philip Cole with support by UK equity specialist ECI Partners (ecipartners.com).




Wireless Logic key contributor to Wireless Magazine’s spotlight on M2M

We are delighted to feature within the UK’s leading wireless publication ‘Wireless Magazine’. There are key note articles on the enterprise market and how M2M communication platforms are playing a lead role in providing controlled and cost-effective mobilisation, along with how M2M platforms are taking on the world of ADSL. Additionally, a further feature on our collaboration with HERE, a Nokia business providing comprehensive and integrated mapping solutions. To view the entire publication,  click the link here: WLWirelessSpotlight14

Global reach as Wireless Logic bearer services expand

2014 has seen Wireless Logic evolve its choice of connectivity with formalised agreements with satellite provider INMARSAT and mobile network operator Three UK.

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Commenting on the latest additions to the network partnerships already in place, Oliver Tucker, CEO says: “Cost and choice of communication in the connected world are key drivers for organisations developing M2M and IoT programmes. We are committed to provide the right communication platforms for the job in hand, and this means we must present a portfolio that enables genuinely one-stop shopping. The economics of satellite and related hardware are now in reach to a broader audience. Bringing global leader INMARSAT to our customer base creates a border-less platform where previously out-of-reach devices are now in touch, with realistic costings. We have brought in specialist knowledge to help us  deliver appropriate guidance and expertise for customers requiring satellite connectivity.”

Three UK now completes the UK connectivity offering by joining Wireless Logic’s 17 UK and European mobile networks. “We are pleased to welcome the Three UK specialist data network into our fold and are confident that users will want to consider this fully wrapped mobile platform in conjunction with our overlaid managed services,” comments Philip Cole, European Sales Director.

In the coming months, there are likely to be further announcements as more bearer platforms are added to the Wireless Logic managed services portfolio.

We are inspiring Britain…

As part of the London Stock Exchange Group’s drive to identify organisations that can influence and shape the UK economy, Wireless Logic has been listed in the inaugural publication of 1000 Companies to Inspire Britain. To be selected, companies not only had to demonstrate a positive growth in revenue over the last few years, but also an increase in employee numbers, workspace, contract wins and product developments. The list represents small and medium-sized companies in no less than 100 sectors.

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Commenting on the report, Xavier Rolet, CEO London Stock Exchange Group said: “Our goal is to highlight, to as wide an audience as possible, the importance of SMEs to the future of the UK economy. Our own research, and that of many others, has shown that it is almost exclusively these companies that have generated new, net job creation, in the UK since the financial crisis. More needs to be done to raise awareness of the importance of these businesses, many of which have the potential to become the blue chips of tomorrow.”

Philip Cole, Sales and Marketing Director and Co-founder of Wireless Logic commented: “We are fortunate to be at the forefront of a technological revolution. Our very existence empowers organisations of all sizes to embrace the opportunities and efficiencies within the M2M space – Wireless Logic managed services give companies that competitive edge. We are pleased to be recognised for our achievements to date and doing our part in supporting UK plc.”

The full report detailing Britain’s 1000 most inspirational companies can be found at www.1000companies.com


Connected World Magazine announces the 2014 CW 100

Connected World writes:  When it comes to finding the right partners to build the ideal M2M solution, organisations can be overwhelmed with numerous questions like: what is the right platform service for my needs; which partners will help create a flawless M2M solution; or which network options will I benefit from the most? This is exactly where Connected World magazine’s CW 100 comes in, identifying the very best technology providers that can help answer these questions, and assisting to create successful M2M solutions.

Connected World magazine has announced the 2014 CW 100. For the past 11 years, the CW 100 has proven to be the definitive list of the top companies that are demonstrating significant market traction and pursuing game-changing technologies in connectivity as determined by the editors of Connected World.

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“The CW 100 does not just simply list the industry’s top 100 technology providers, it gives corporate adopters the opportunity to assemble a value chain that will lead to successful M2M solutions,” says Peggy Smedley, editorial director, Connected World magazine. “This is the resource to help you and your company launch the right M2M plan in 2014.”

Companies that have been selected to be on the CW 100 have established the top products, services, and commitment to enable connectivity.

“Every successful M2M solution must begin with a solid foundation,” says Mike Carrozzo, chief editor, Connected World magazine. “The CW 100 gives corporate adopters the exact tools to build just that, all with the confidence to make the right business decisions that will lead to success.”

To find out more about the 2014 CW 100, including extended profiles for companies, visit Connected World website. This listing will also be included as a part of Connected World magazine’s 2014 Sourcebook.

Connected World is the business and technology publication that provides the intelligence industry titans need and the guidance consumers crave.

Oliver Tucker, CEO Wireless Logic comments: “We are amongst prestigious company when you view the 100 organisations that represent all that is great within the M2M space. Our global recognition clearly affirms our position as a key influencer within the Managed Services arena. As a point of reference to organisations considering Wireless Logic as their key strategic partner, selection within the 2014 CW 100 is a strong attribute to their decision-making process.”

Wireless Logic strengthens UK and European teams

  • Three senior appointments to support UK and European expansion
  • Focus on UK enterprise solutions market
  • Major investment in European service delivery and financial management

In preparation for yet another high-growth year ahead, Wireless Logic has appointed three highly experienced personnel to further strengthen sales, customer service and financial control.

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Jose Luis Tome Lorenzo has joined as European Accountant. Previously with Affymetrix Inc., a global provider of DNA Technology, Luis led on a number of high profile European initiatives that positively impacted across the organisation. At Wireless Logic, Luis will be responsible in meeting all statutory and compliance obligations in each of the organisation’s territories, along with the provision of country specific management accounts. Commenting on his appointment, Luis says: “Key to my role is to build strong reporting platforms that will support the rapid growth being seen in France, Germany and Spain. With a notable investment strategy, quality financial information will be critical in measuring the impact of our decisions on a country by country basis. I look forward to the opportunities ahead.”

With customer service and delivery at the forefront of Wireless Logic’s business model, Kevin Harrington has been appointed as Service Delivery Manager for the group. Previously working for Serco delivering Competefor (London 2012), Kevin brings a successful track record in process improvement, business process change and Service Level Agreement (SLA) development. Kevin Harrington comments: “I am joining a fast paced and evolving business which has solid foundations in good customer service. I hope to bring experience in streamlining the various facets of service delivery, whilst ensuring that all systems are scalable as the organisation continues its expansion. Every single person within Wireless Logic can influence how we serve our customers; I’m very excited in our goal to deliver excellence throughout every department within the group.”

Dave Armstrong joins the Wireless Logic UK business development team as Enterprise Technical Sales Consultant. Having worked most recently at Virgin Media, Dave brings over 25 years Technical Sales experience within the business to business sector. Dave Armstrong says: “I have arrived at Wireless Logic as the enterprise solutions sector is globally recognised as THE market offering significant growth potential. I am looking forward to working with like-minded professionals and to developing solutions for both existing and new systems integrator clients in the months ahead.”

Oliver Tucker, CEO and co-founder of Wireless Logic comments: “2013 has seen yet another record level of growth for the group. These three senior-level appointments demonstrate the need to add further strength to an already strong team. I am delighted to welcome Luis, Kevin and Dave to Wireless Logic, and feel confident that the pedigree and specialist experience they all bring will influence and enhance the shape of our services in the year ahead.”

Wireless Logic is Europe’s leading M2M Managed Services provider delivering an unrivalled breadth of services with both mobile and satellite connectivity. With over 1.4 million SIM subscriptions, the organisation continues to experience growth within the core M2M verticals as well as an increasing number of new market sectors.

A new look for SIMPro

Already recognised as one of the leading M2M SIM provisioning platforms, Wireless Logic’s SIMPro has been the recipient of a major revamp – with a complete restructuring following extensive customer insight and feedback. SIMPro is Wireless Logic’s provisioning platform which empowers users to manage entire SIM estates from one simple to use and intuitive window.

Acal BFi and Wireless Logic

Acal BFi and Wireless Logic GmbH will be working closely together in the M2M mobile network services and managed services areas in the future. As a pan-European system supplier for M2M solutions Acal BFi provides ready-for-use hardware for various vertical markets. Customers also receive active support from the Acal BFi Design Centre for the development of their specific solutions with integrated modules and components.